Foundation Shades

UOMA Beauty

T3W Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 73% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #e8b78b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Natural Beige in Screen Queen Foundation (likely close). In all, 236 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Natural Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  2. ZOEVA

    170W Fearless · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  3. Laura Mercier

    Bisque · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  5. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. NARS

    M2.5 Sahel · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  8. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Urban Decay

    50CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  10. Revlon

    310 Warm Golden · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same · listed warm

  11. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. Clinique

    WN 56 Cashew · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  13. Rare Beauty

    210N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Ulta Beauty

    Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  15. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Bobbi Brown

    Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  17. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. MAC

    C4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  19. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Cover FX

    40 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

  21. Fenty Beauty

    180 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  22. It Cosmetics

    Light Medium · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed warm

  23. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  24. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  25. Charlotte Tilbury

    6 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  26. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  27. Lancôme

    260 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads about the same

  28. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  29. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  30. Il Makiage

    212-66050 50 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  31. Pacifica

    27WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  32. Sephora Collection

    20 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Hourglass

    Porcelain · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  34. Armani Beauty

    2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  35. Tarte

    22B Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  36. Becca Cosmetics

    2W2 Buff · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  37. Huda Beauty

    420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. bareMinerals

    08 Spice · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  39. Flower Beauty

    M2 Soft Sand · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  40. Smashbox

    0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.