Foundation Shades

Fenty Beauty

230 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth
Lighter than 68% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #deb295
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Exa 500 Whit in High Fidelity Foundation (likely close). In all, 254 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  2. ILIA

    Bedarra · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  3. Cover FX

    G40 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  4. Clinique

    CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  5. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  6. L'Oréal

    455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  7. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  8. Amorepacific

    104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  9. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  10. CoverGirl

    Golden Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. Tarte

    Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  12. Maybelline

    238 Rich Tan · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  13. UOMA Beauty

    T2N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Givenchy

    Y215 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  15. Gucci

    210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  16. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  17. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  18. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  19. Jouer Cosmetics

    Pebble · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

  21. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  22. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  24. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  25. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  26. Sephora Collection

    22.5 Pink Natural · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  27. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  28. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  30. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  31. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  32. Charlotte Tilbury

    5 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed warm

  33. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  35. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  36. Dermablend

    15C Cool Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  37. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  38. Fenty Beauty

    260 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Hourglass

    No. 2 Light Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  40. PÜR

    MP3 Blush Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.