Makeup Revolution

F10 in other brands

Conceal & Define Full Coverage Foundation · Liquid and cream

Depth: Lighter than 62% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #e0ac7b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale Latte in Liquid Minerals A Foundation (likely close). In all, 227 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

jane iredale

Latte · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 58 Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
NARS

M3.2 Messine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

18 Medium Tan · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-cool
Laura Mercier

Butterscotch · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Vanilla Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Fenty Beauty

190 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
Charlotte Tilbury

7 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

33 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
Tarte

29B Light-Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Milani

Warm Beige · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

250W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural Tan · Skin Foundation Stick

Likely close Swatch reads about the same · listed olive
Dose Of Colors

118 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

50WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

Light · Sports BB SPF 50+

Likely close Swatch reads about the same
Huda Beauty

420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
L'Oréal

445 - Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
ZOEVA

190N Generous · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

P10 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Sand · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2W1 Dawn · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed warm
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

51 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Define Full Coverage Foundation

F0.3 (lighter)
F12 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.