Foundation Shades

ZOEVA

040W Artist in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 85% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #eac8a5
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Laura Mercier Beige Ivory in Silk Crème Oil Free Photo Edition Foundation (likely close). In all, 229 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Laura Mercier

    Beige Ivory · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Benefit Cosmetics

    Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  3. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  4. Pacifica

    38NF Neutral Fair · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Guerlain

    01N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  7. KVD Vegan Beauty

    004 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Huda Beauty

    400G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  10. L'Oréal

    420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  11. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  12. bareMinerals

    04 Aspen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  13. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  14. e.l.f. Cosmetics

    14 Fair Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  15. Givenchy

    Y110 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  16. Tarte

    12N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  17. Hourglass

    Golden · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  18. Rare Beauty

    170W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  19. Ulta Beauty

    Light to Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Armani Beauty

    3 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  21. Maybelline

    220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  22. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  23. Lancôme

    220 Buff C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  24. Make Up For Ever

    Y315 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  25. Sephora Collection

    1 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

  26. Shiseido

    330 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  27. It Cosmetics

    12 Fair Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  28. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  29. MAC

    NW22 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Wander Beauty

    Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed olive

  31. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  32. CoverGirl

    210 Classic Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  33. Anastasia Beverly Hills

    210N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  34. Natasha Denona

    42NY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  35. Bobbi Brown

    Sand · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  36. VDL

    V04 Warm Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

  37. Dose Of Colors

    110 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Becca Cosmetics

    1W1 Shell · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  39. Dior

    2 Warm Olive · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed olive

  40. Catrice

    030 Sand Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.