Huda Beauty

400G in other brands

#FauxFilter Skin Finish Buildable Coverage Foundation Stick · Stick

Depth

Lighter than 85% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #ecc8a5

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 37WL Warm Light in Alight Clean Foundation (likely close). In all, 238 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Pacifica

   37WL Warm Light · Alight Clean Foundation

   Likely close Swatch reads about the same · listed warm

2. e.l.f. Cosmetics

   14 Fair Cool · Soft Glam Satin Foundation

   Likely close Swatch reads about the same · listed cool

3. La Mer

   180 Linen · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed warm

4. bareMinerals

   09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed warm

5. ZOEVA

   040W Artist · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed warm

6. Laura Mercier

   Beige Ivory · Silk Crème Oil Free Photo Edition Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. KVD Vegan Beauty

   004 Light · True Portrait Medium Coverage Shake Foundation

   Likely close Swatch reads about the same · listed neutral

8. Benefit Cosmetics

   Shade 3 Light Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral-warm

9. Ulta Beauty

   Light to Medium Neutral · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

10. Guerlain

    01N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

11. L'Oréal

    420 - True Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

12. It Cosmetics

    12 Fair Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

13. Smashbox

    1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

14. Smith & Cult

    150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

15. Urban Decay

    40CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

16. Bobbi Brown

    Warm Sand · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

17. Maybelline

    220 Natural Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

18. MAC

    NW22 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

19. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

20. Armani Beauty

    3 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

21. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

22. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

23. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

24. Lancôme

    220 Buff C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

25. Dior

    3 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

26. Too Faced

    Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

27. Hourglass

    Bisque · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

28. Shiseido

    330 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

29. NARS

    L4 Deauville · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

30. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

31. Flower Beauty

    L2 Ivory · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

32. NYX Professional Makeup

    Soft Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

33. CoverGirl

    210 Classic Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

34. Huda Beauty

    140G Cashew · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

35. Fenty Beauty

    185 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

36. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

37. Dose Of Colors

    110 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

38. jane iredale

    Radiant · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed neutral

39. Givenchy

    N203 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

40. Tarte

    16S Fair-Light Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 150W
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 345 Warm
• beautyblender 1.60 Warm
• Becca Cosmetics 1W1 Shell
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 030 Sand Beige
• Clinique CN 32 Buttermilk
• ColourPop 50W Light
• Cover FX G20
• Dermablend 0C Pale Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Estée Lauder 1W2 Sand
• Exa 410 James
• florence by mills F010
• Gucci 120N
• Haus Labs 040 Fair
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 4 Formosa
• J.Cat Beauty Porcelain
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 14 Sand
• Juvia's Place 630 Capri
• Koh Gen Do 213
• Kosas Very Light Neutral 100
• L.A. Girl Ivory
• lilah b. b original
• Lorac 03
• Make Up For Ever Y315
• Makeup Revolution F2.5
• Milk Makeup Sand
• Natasha Denona 42NY
• Nudestix 3 Nude
• Ofra Cosmetics 4.25
• Origins 100
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 170W
• Revlon 220 Natural Beige
• rms beauty 11
• surratt beauty 1 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 0.3 Ivory Silk
• UOMA Beauty T1W Fair Lady
• VDL V04 Warm Tan
• W3LL People Fair Golden
• Wander Beauty Light Medium
• Wet n Wild Soft Beige
• Winky Lux Medium
• Yves Saint Laurent BD10

Filter every range in the shade finder

Next to it in #FauxFilter Skin Finish Buildable Coverage Foundation Stick

• 350G (lighter)
• 405N (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.