Origins

110 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth

Lighter than 90% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads warmer than most shades this deep #ebceb0

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Hourglass Nude in Illusion Hyaluronic Skin Tint (likely close). In all, 206 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Hourglass

   Nude · Illusion Hyaluronic Skin Tint

   Likely close Swatch reads about the same · listed neutral

2. Tarte

   14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

3. NARS

   L4.5 Vienna · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads about the same · listed cool

4. MAC

   NW18 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral

5. Lorac

   01 · PRO Soft Focus Longwear Foundation

   Likely close Swatch reads about the same · listed cool

6. Huda Beauty

   130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same · listed warm

7. L.A. Girl

   Porcelain · Pro.Matte Foundation

   Likely close Swatch reads about the same

8. bareMinerals

   05 Sateen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed cool

9. Make Up For Ever

   R260 · Matte Velvet Skin Full Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

10. Catrice

    030 Sand Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

11. Revlon

    210 Sand Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

12. Fenty Beauty

    130 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

13. Natasha Denona

    60WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

14. Benefit Cosmetics

    Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

15. Dior

    2 Warm Olive · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed olive

16. Sephora Collection

    1 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed warm

17. Too Faced

    Porcelain · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

18. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

19. Urban Decay

    30WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

20. Smashbox

    1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed olive

21. Shiseido

    260 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

22. Anastasia Beverly Hills

    210N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

23. Wander Beauty

    Medium · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed olive

24. VDL

    V04 Warm Tan · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed warm

25. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

26. Maybelline

    118 Light Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

27. e.l.f. Cosmetics

    Pearl · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

28. beautyblender

    1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

29. Guerlain

    00N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

30. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

31. L'Oréal

    Porcelain · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

32. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

33. Cover FX

    G10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

34. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

35. Morphe

    F1.50 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

36. Tom Ford

    1.5 Cream · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

37. CoverGirl

    210 Classic Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

38. NYX Professional Makeup

    Pale · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

39. Kevyn Aucoin

    02 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

40. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Antonym Beige Light
• Armani Beauty 1.5
• Au Naturale Porcelain
• Beauty Bakerie 355 Warm
• Becca Cosmetics 1N1 Linen
• Bite Beauty L25
• Bobbi Brown 1.25 Cool Ivory
• boscia Venice
• Burt's Bees Porcelain
• Clinique WN 04 Bone
• ColourPop 50W Light
• Dermablend 0C Pale Ivory
• Dose Of Colors 109 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Estée Lauder 1W2 Sand
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy Y110
• Gucci 120N
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• ILIA 3 Balos
• J.Cat Beauty Porcelain
• jane iredale Bisque
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 05 Buff
• Juvia's Place 640 Malta
• Koh Gen Do 123
• Kosas 02 Tone
• KVD Vegan Beauty 004 Light
• La Mer 230 Light Ochre
• Lancôme 205 Versatile Neutrale II
• Laura Mercier 0W1
• Lawless Sunrise
• lilah b. b original
• Makeup Revolution F1
• Milani Light Beige
• Milk Makeup Fair
• Nudestix 2.5 Nude
• Ofra Cosmetics 4.25
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 170W
• rms beauty 000
• Smith & Cult 150 Warm
• surratt beauty 1 Surreal Skin
• Ulta Beauty Fair Cool
• UOMA Beauty T1W White Pearl
• Wet n Wild Soft Ivory
• Winky Lux Light
• Yves Saint Laurent BD10
• ZOEVA 040W Artist

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

• 100 (lighter)
• 120 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.