Make Up For Ever

R260 in other brands

Matte Velvet Skin Full Coverage Foundation · Liquid and cream

Depth

Lighter than 91% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #ebd0b4

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW18 in Studio Fix Powder Plus Foundation (likely close). In all, 191 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NW18 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral

2. Benefit Cosmetics

   Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. PÜR

   LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

4. Huda Beauty

   130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

   Likely close Swatch reads about the same · listed warm

5. L.A. Girl

   Porcelain · Pro.Matte Foundation

   Likely close Swatch reads about the same

6. e.l.f. Cosmetics

   Pearl · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed neutral

7. Lorac

   01 · PRO Soft Focus Longwear Foundation

   Likely close Swatch reads about the same · listed cool

8. Origins

   110 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

   Likely close Swatch reads about the same · listed neutral

9. It Cosmetics

   Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same

10. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

11. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

12. Fenty Beauty

    130 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

13. Hourglass

    Nude · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed neutral

14. Tarte

    14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

15. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

16. Urban Decay

    30WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

17. NARS

    L4.5 Vienna · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

18. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

19. Guerlain

    00N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

20. jane iredale

    Bisque · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

21. Revlon

    210 Sand Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

22. bareMinerals

    05 Sateen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

23. Shiseido

    260 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

24. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

25. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

26. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

27. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

28. Tom Ford

    0.3 Ivory Silk · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

29. Laura Mercier

    0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

30. Dior

    2 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

31. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

32. Catrice

    030 Sand Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

33. Makeup Revolution

    F1 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

34. Smashbox

    1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed olive

35. ColourPop

    15W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

36. beautyblender

    1.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

37. Anastasia Beverly Hills

    120W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

38. Estée Lauder

    1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

39. NYX Professional Makeup

    Pale · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

40. Cover FX

    G10 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 102 Light Pink
• Antonym Beige Light
• Armani Beauty 1.5
• Au Naturale Porcelain
• Beauty Bakerie 355 Warm
• Becca Cosmetics 1N1 Linen
• Bite Beauty L25
• Bobbi Brown 3 Beige
• boscia Venice
• Burt's Bees Porcelain
• Clinique WN 04 Bone
• CoverGirl 210 Classic Ivory
• Dermablend 0C Linen
• Dose Of Colors 109 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L1 Porcelain
• Givenchy Y100
• Gucci 120N
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• ILIA Corsica
• J.Cat Beauty Porcelain
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 05 Buff
• Juvia's Place 640 Malta
• Kevyn Aucoin 02 ST
• Koh Gen Do 113
• Kosas 02 Tone
• KVD Vegan Beauty 004 Light
• La Mer 230 Light Ochre
• Lancôme 205 Versatile Neutrale II
• Lawless Sunrise
• lilah b. b original
• Make Up For Ever Y218
• Milani Warm Nude
• Milk Makeup Fair
• Morphe F1.50 Neutral
• Nudestix 2.5 Nude
• Ofra Cosmetics 4.25
• Pacifica 38NF Neutral Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Rare Beauty 120C
• rms beauty 000
• Sephora Collection 1
• Smith & Cult 150 Warm
• surratt beauty 1 Surreal Skin
• UOMA Beauty T1W White Pearl
• VDL V02.5 Cool Undertone
• Wander Beauty Medium
• Wet n Wild Nude Ivory
• Winky Lux Light
• Yves Saint Laurent BD10
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Matte Velvet Skin Full Coverage Foundation

• Y255 (lighter)
• Y305 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.