Foundation Shades

Ulta Beauty

Medium Neutral in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads cooler than most shades this deep #dbab95
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is CoverGirl 120 - Creamy Natural in Clean Invisible Foundation (likely close). In all, 209 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. CoverGirl

    120 - Creamy Natural · Clean Invisible Foundation

    Likely close Swatch reads about the same

  2. L'Oréal

    Light-2-3 · True Match Nude Hyaluronic Tinted Serum

    Likely close Swatch reads about the same

  3. Dior

    3 Warm · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed warm

  4. Exa

    430 Dana · High Fidelity Foundation

    Likely close Swatch reads about the same

  5. bareMinerals

    9.5 Flax · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  6. Laura Mercier

    Ecru · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  7. Essence

    160 · Foundation Stick

    Likely close Swatch reads about the same

  8. Sisley Paris

    2W1 Light Beige · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed warm

  9. Make Up For Ever

    Y365 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  10. It Cosmetics

    Transforming Neutral Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads about the same · listed neutral

  11. KVD Vegan Beauty

    125 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  12. Ulta Beauty

    Light To Medium · Tinted Moisturizer SPF 24

    Likely close Swatch reads about the same

  13. Lancôme

    01N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Sephora Collection

    6 Satin · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  15. Bite Beauty

    L40 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Yves Saint Laurent

    BR60 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. Bobbi Brown

    Cool Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  18. Nudestix

    2 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed neutral

  19. Cover FX

    P40 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

  20. Charlotte Tilbury

    0 · Magic Foundation

    Likely close Swatch reads about the same · listed cool

  21. Armani Beauty

    3 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads warmer · listed warm

  22. Milani

    Creamy Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  23. Natasha Denona

    N6 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Clinique

    Abundant Alabaster · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  25. Maybelline

    129 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed neutral

  26. lilah b.

    b classic · Marvelous Matte Crème Foundation

    Likely close Swatch reads warmer · listed neutral

  27. Dermablend

    15C Cool Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  28. Estée Lauder

    1C1 Cool Bone · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads warmer · listed cool

  29. PÜR

    TP4 Sand · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads warmer · listed cool

  30. Givenchy

    P115 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  31. Milk Makeup

    Light Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  32. KIKO Milano

    5.5NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  33. MAC

    NW35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads lighter · listed neutral

  34. Tom Ford

    0.4 Rose · Traceless Foundation Stick

    Likely close Swatch reads warmer

  35. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  36. Revlon

    275 Golden Caramel · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads lighter · listed warm

  37. Guerlain

    04C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  38. Catrice

    020N · Skin Like Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  39. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Almay

    Medium · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads deeper

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.