Wet n Wild

Shell Ivory in other brands

PhotoFocus Liquid Foundation · Liquid and cream

Depth

Lighter than 73% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #e8b698

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 13B in Maracuja Hydrating Tinted Moisturizer (likely close). In all, 229 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   13B · Maracuja Hydrating Tinted Moisturizer

   Likely close Swatch reads about the same · listed cool

2. MAC

   NW20 · Studio Waterweight SPF 30 Foundation

   Likely close Swatch reads about the same · listed neutral

3. UOMA Beauty

   T3C Fair Lady · Say What?! Foundation

   Likely close Swatch reads about the same · listed cool

4. Hourglass

   No. 1 Ivory · Veil Fluid Makeup

   Likely close Swatch reads about the same · listed cool

5. Bobbi Brown

   5 Honey · Skin Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

6. Maybelline

   222 True Beige · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

7. Yves Saint Laurent

   BD25 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed warm

8. CoverGirl

   Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

   Likely close Swatch reads about the same · listed warm

9. Gucci

   150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

10. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

11. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

12. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

13. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

14. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

15. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

16. L'Oréal

    Nude Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

17. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

18. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

19. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

20. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

21. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

22. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

23. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

24. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

25. Clinique

    Matte Honey · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

26. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

27. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

28. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

29. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed neutral

30. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

32. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

33. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

34. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

35. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

36. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

37. Cover FX

    G40 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

38. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

39. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

40. Sephora Collection

    5 Cork · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• beautyblender 1.50 Cool
• Benefit Cosmetics Shade 4
• boscia Manhattan Beach
• Burt's Bees Porcelain
• Catrice 002 Neutral Ivory
• Charlotte Tilbury 5 Medium
• ColourPop 85N Medium
• COOLA Golden
• Dermablend 15C Cool Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 3 Light/Medium Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Haus Labs 110 Light
• Huda Beauty 405N
• Hynt Beauty Sand
• Il Makiage 212-66060 60
• It Cosmetics Tan
• Josie Maran RG30 Mystical
• Jouer Cosmetics Honey Beige
• Juvia's Place 740 Marisol
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• Kosas Light Cool 150
• L.A. Girl Porcelain
• Lancôme 310 Bisque C
• Lawless Oasis
• lilah b. b classic
• Lorac 02
• Makeup Revolution F3.5
• Milani Buff
• Morphe F1.110 Cool
• Nudestix 2 Light
• Ofra Cosmetics 4.25
• Origins 240
• Pat McGrath Labs 11 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MP3 Blush Medium
• Revlon 110 Ivory
• rms beauty 11.5
• Smashbox 2.15
• surratt beauty 2 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 6.0 Natural
• Too Faced Seashell
• Urban Decay 30
• VDL V04.5 Cool Undertone
• W3LL People Fair Pink
• Wander Beauty Fair Light
• Wet n Wild Shell Ivory
• Winky Lux Medium
• ZOEVA 160N Faith

Filter every range in the shade finder

Next to it in PhotoFocus Liquid Foundation

• Rose Ivory (lighter)
• Soft Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.