Origins

240 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 62% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #daad92
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte Light in BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen (likely close). In all, 236 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
ILIA

7 Diaz · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Golden Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Cover FX

N30 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

15C Cool Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C1 Cool Bone · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed cool
Amorepacific

106 Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Too Faced

Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Exa

320 Laura · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
PÜR

MP3 Blush Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Armani Beauty

6.5 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR40 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Makeup Revolution

F6 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

05 Light EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

238 Rich Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Urban Decay

3.25 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

22.5 Pink Natural · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

L60 Light Nude · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Nudestix

4 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral
Dior

4.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Light · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
Natasha Denona

60 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

Banana · Stick Foundation

Likely close Swatch reads about the same · listed warm
lilah b.

b classic · Marvelous Matte Crème Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

3 Light/Medium Cool · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

120 Fair · Lock-It Powder Foundation

Likely close Swatch reads about the same
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

9.5 Flax · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Gucci

220N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
W3LL People

Fair Pink · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed cool
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Creamy Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Lawless

Oasis · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

P200 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Physicians Formula

Light · Silk Foundation Elixir

Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

230 (lighter)
300 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.