Foundation Shades

It Cosmetics

Transforming Neutral Beige in other brands

Bye Bye Redness Neutralizing Color-Correcting Cream · Liquid and cream

Depth
Lighter than 65% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads cooler than most shades this deep #dcaf99
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 6 Satin in Matte Perfection Tinted Moisturizer (likely close). In all, 176 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    6 Satin · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  2. CoverGirl

    Natural Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  3. bareMinerals

    9.5 Flax · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  4. Dior

    035 Desert Beige · Diorskin Forever Perfect Matte Powder Foundation

    Likely close Swatch reads about the same

  5. Armani Beauty

    3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  6. Givenchy

    P115 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  7. Laura Mercier

    Ecru · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  8. KVD Vegan Beauty

    120 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  9. Nudestix

    2 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed neutral

  10. Lancôme

    01N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Natasha Denona

    N6 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Dermablend

    15C Cool Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  13. Estée Lauder

    1C1 Cool Bone · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed cool

  14. PÜR

    MP3 Buff · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  15. MAC

    NW35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Charlotte Tilbury

    6.5 · Magic Foundation

    Likely close Swatch reads about the same · listed olive

  17. Make Up For Ever

    Y365 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  18. Exa

    430 Dana · High Fidelity Foundation

    Likely close Swatch reads about the same

  19. Clinique

    Abundant Alabaster · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  20. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  21. Revlon

    275 Golden Caramel · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same · listed warm

  22. Jouer Cosmetics

    Cool Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  23. Bobbi Brown

    Cool Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  24. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads warmer · listed cool

  25. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  26. lilah b.

    b classic · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  27. NYX Professional Makeup

    Light · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  28. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed cool

  29. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  30. Ulta Beauty

    Dark Warm · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed warm

  31. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  32. Yves Saint Laurent

    B50 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Guerlain

    045C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  34. L'Oréal

    435 - Rose Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  35. Tarte

    Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads warmer

  36. Dr. Jart+

    Light · Premium Beauty Balm SPF 40

    Likely close Swatch reads about the same

  37. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  38. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  39. ColourPop

    85N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Cover FX

    N30 · Power Play Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Redness Neutralizing Color-Correcting Cream

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.