Koh Gen Do

302 in other brands

Aqua Foundation · Liquid and cream

Depth

Lighter than 45% of the shades in our data

Undertone

Listed as neutral-warm from its retail listing

Swatch

Reads cooler than most shades this deep #d2987c

Data

Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is ILIA Montserrat in True Skin Serum Foundation (likely close). In all, 203 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. ILIA

   Montserrat · True Skin Serum Foundation

   Likely close Swatch reads about the same · listed neutral

2. rms beauty

   44 · "Un" Cover-Up Cream Foundation

   Likely close Swatch reads about the same · listed cool

3. Almay

   600 Sand Beige · Clear Complexion Make Myself Clear Makeup

   Likely close Swatch reads about the same

4. Armani Beauty

   4 · Power Fabric Longwear High Cover Foundation SPF 25

   Likely close Swatch reads about the same · listed olive

5. Haus Labs

   250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

6. Bobbi Brown

   Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

7. Milk Makeup

   Medium Beige · Flex Foundation Stick

   Likely close Swatch reads about the same · listed warm

8. Shiseido

   430 · Synchro Skin Self-Refreshing Foundation SPF 30

   Likely close Swatch reads about the same · listed neutral

9. bareMinerals

   06 Neutral Ivory · Matte Loose Powder Mineral Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral

10. Make Up For Ever

    Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

11. KIKO Milano

    7NR Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

12. Wander Beauty

    Rich · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

13. Sephora Collection

    9 Chiffon · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

14. Nudestix

    5 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

15. Jouer Cosmetics

    Café · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

16. Laura Mercier

    5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

17. Natasha Denona

    R5 - Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

18. NYX Professional Makeup

    Soft Beige · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

19. CoverGirl

    115 - Golden Natural · Clean Invisible Foundation

    Likely close Swatch reads about the same · listed warm

20. Tarte

    35B medium beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

21. Maybelline

    312 Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

22. Tom Ford

    5.1 Cool Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed cool

23. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

24. Exa

    340 Koko · High Fidelity Foundation

    Likely close Swatch reads about the same · listed cool

25. Bite Beauty

    T110 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

26. Becca Cosmetics

    3C2 Cassava · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

27. Dior

    4 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

28. Givenchy

    P300 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

29. Catrice

    027C · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

30. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads warmer · listed cool

31. Ulta Beauty

    Tan Neutral · Velvet Veil Minerals Powder Foundation

    Likely close Swatch reads about the same · listed neutral

32. Clé de Peau Beauté

    B30 Medium Beige · The Foundation SPF 22

    Likely close Swatch reads about the same · listed cool

33. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed neutral

34. L'Oréal

    Medium 4-5 · True Match Nude Hyaluronic Tinted Serum

    Likely close Swatch reads warmer

35. Clinique

    Medium · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

36. Revlon

    340 Early Tan · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

37. Juice Beauty

    16 Natural Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

38. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

39. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads warmer

40. Essence

    190 · Foundation Stick

    Likely close Swatch reads lighter

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills Banana
• Au Naturale Kapua
• Beauty Bakerie 327 Cool Neutral
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 11
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Charlotte Tilbury 8.5
• Clarins 109C
• ColourPop 130N Medium Dark
• COOLA Golden
• Cover FX P60
• Dermablend 35W Tawny Beige
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 25 Light Neutral
• Elcie Cosmetics Vanilla
• Estée Lauder 4C1 Outdoor Beige
• Fenty Beauty 380
• Flower Beauty M5 Caramel
• Gucci 280C
• Guerlain 03W
• Hourglass No. 4 Beige
• Huda Beauty 455R
• Hynt Beauty Bronzed Beige
• Il Makiage 212-88150 150
• It Cosmetics Transforming Light Beige
• J.Cat Beauty Soft Taupe
• jane iredale M11
• Josie Maran Medium Dark
• Juvia's Place 500 Bogota
• Kevyn Aucoin 11 Medium EF
• Kosas 05 Tone
• KVD Vegan Beauty 145 Medium
• L.A. Girl Porcelain
• La Mer 43 Beige Nude
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• MAC NW30
• Makeup Revolution F7
• Max Factor Light
• Milani Light Beige
• Morphe Hint of Cappuccino
• NARS Seychelles
• No7 Cool Beige 500C
• Ofra Cosmetics 3
• Origins 500
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 17 Medium
• Perricone MD Buff
• Physicians Formula Light
• Pretty Vulgar Shameless Skin
• PÜR DP1 Nutmeg
• Rare Beauty 300C
• Rimmel London 045 Classic Ivory
• Sisley Paris 4C (4) Honey
• Smashbox 2.15
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Too Faced Ganace
• Urban Decay 5.5
• VDL V07 Cool Undertone
• Wet n Wild Classic Beige
• Winky Lux Deep
• Yves Saint Laurent BR50
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Aqua Foundation

• 301 (lighter)
• 303 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.