Foundation Shades

beautyblender

2.50 Neutral in other brands

Bounce Liquid Whip Long Wear Foundation · Liquid and cream

Depth
Lighter than 67% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #dcb290
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 30 Medium Cool in Your Skin But Better Foundation + Skincare (likely close). In all, 268 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. It Cosmetics

    30 Medium Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  2. Armani Beauty

    5.9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  3. Lancôme

    220 Buff C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  4. Clinique

    Matte Medium · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  5. Cover FX

    40 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  6. CoverGirl

    570 Medium/Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  7. Tarte

    34N Medium Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  8. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  9. PÜR

    MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  10. Jouer Cosmetics

    Golden Sand · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  11. Too Faced

    Almond · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  12. Physicians Formula

    Fair to Light · Silk Foundation Elixir

    Likely close Swatch reads about the same

  13. MAC

    N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  14. Fenty Beauty

    260 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Kosas

    Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  17. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Exa

    360 Oakjoo · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Ulta Beauty

    Light To Medium Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  20. La Mer

    330 Tan · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  21. VDL

    V04.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  22. L'Oréal

    Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  23. Laura Mercier

    Ecru · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  24. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  25. Givenchy

    Y200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  26. Il Makiage

    212-66015 15 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  27. Koh Gen Do

    143 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  28. bareMinerals

    4.5 Wheat · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  29. Huda Beauty

    210B Chai · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  30. Origins

    220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  31. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  32. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  33. Sephora Collection

    14 Light Delicate Beige · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  34. Yves Saint Laurent

    BD30 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  35. ZOEVA

    110N Creative · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  36. Guerlain

    04N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  37. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  38. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  39. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  40. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bounce Liquid Whip Long Wear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.