Foundation Shades

No7

Birch in other brands

Stay Perfect Foundation · Liquid and cream

Depth
Lighter than 63% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #d5ae99
Data
No7's own website, October 2026 (how we collect it)

The closest shade in another brand is Clinique 03 in Age Defense BB Cream Broad Spectrum SPF 30 (likely close). In all, 218 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Clinique

    03 · Age Defense BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  2. PÜR

    MP3 Buff · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  3. ColourPop

    85N Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Yves Saint Laurent

    BR20 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  5. Sephora Collection

    7 Linen · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  6. bareMinerals

    10.5 Linen · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Charlotte Tilbury

    6.75 · Magic Foundation

    Likely close Swatch reads about the same · listed olive

  8. Jouer Cosmetics

    Cool Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  9. Sisley Paris

    3C Natural · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed cool

  10. Armani Beauty

    5.5 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Dior

    035 Desert Beige · Diorskin Forever Perfect Matte Powder Foundation

    Likely close Swatch reads about the same

  12. Essence

    50 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  13. Make Up For Ever

    Y215 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  14. Lancôme

    01N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Josie Maran

    RG30 Mystical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral

  16. Cover FX

    N20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Catrice

    012C · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed cool

  18. Guerlain

    045C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  19. lilah b.

    b natural · Marvelous Matte Crème Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  20. Natasha Denona

    N5 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Dr. Jart+

    Light · Premium Beauty Balm SPF 40

    Likely close Swatch reads cooler

  22. Givenchy

    N04 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  23. It Cosmetics

    Transforming Neutral Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads about the same · listed neutral

  24. Rimmel London

    010 Rose Ivory · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same

  25. Clarins

    L6C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads warmer

  26. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  27. Ulta Beauty

    Light to Medium Cool · Velvet Veil Minerals Powder Foundation

    Likely close Swatch reads about the same · listed cool

  28. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  29. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed warm

  30. CoverGirl

    L40 Classic Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads warmer

  31. Dermablend

    15C · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  32. Antonym

    Beige Medium · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads cooler

  33. Kevyn Aucoin

    03 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  34. NYX Professional Makeup

    Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  35. Estée Lauder

    2C1 Pure Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  36. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  37. KVD Vegan Beauty

    125 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  38. No7

    1 Porcelain · HydraLuminous Moisturising Foundation

    Likely close Swatch reads warmer

  39. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Haus Labs

    230 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Perfect Foundation

Colours come from No7's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.