Rimmel London

010: Rose Ivory – For Very light skin with Cool undertones (Previously 'Light Porcelain') in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth

Lighter than 71% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads cooler than most shades this deep #e0b49d

Data

Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Givenchy P115 in Teint Couture Everwear 24H Foundation SPF 20 (likely close). In all, 252 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Givenchy

   P115 · Teint Couture Everwear 24H Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

2. Sephora Collection

   05 Light Porcelain · 10 Hour Wear Perfection Foundation

   Likely close Swatch reads about the same · listed cool

3. CoverGirl

   235 Medium Light · Olay Simply Ageless Foundation

   Likely close Swatch reads about the same

4. ILIA

   Maraca · True Skin Serum Foundation

   Likely close Swatch reads about the same · listed neutral-warm

5. Dior

   030 Medium Beige · Diorskin Forever Perfect Matte Powder Foundation

   Likely close Swatch reads about the same

6. L'Oréal

   130 Cool · Infallible Skin Ink 2-in-1 Foundation Concealer

   Likely close Swatch reads about the same · listed cool

7. bareMinerals

   10.5 Linen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

   Likely close Swatch reads about the same · listed neutral

8. NYX Professional Makeup

   Light · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed cool

9. Hourglass

   Pearl · Immaculate Liquid Powder Foundation

   Likely close Swatch reads about the same · listed neutral

10. Ulta Beauty

    Light to Medium Cool · Velvet Veil Minerals Powder Foundation

    Likely close Swatch reads about the same · listed cool

11. Armani Beauty

    3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

12. MAC

    NW35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

13. KVD Vegan Beauty

    52 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

14. Dermablend

    15C · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

15. Sisley Paris

    3C Natural · Phyto-Teint Nude

    Likely close Swatch reads about the same · listed cool

16. Natasha Denona

    N3 - Light Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

17. It Cosmetics

    Transforming Neutral Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads about the same · listed neutral

18. Revlon

    275 Golden Caramel · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same · listed warm

19. Rimmel London

    025 Ivory · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

20. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

21. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

22. Cover FX

    N25 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

23. Essence

    160 · Foundation Stick

    Likely close Swatch reads about the same

24. Bobbi Brown

    Porcelain · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

25. Maybelline

    129 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed neutral

26. Guerlain

    045C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

27. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

28. Nudestix

    2 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads cooler · listed neutral

29. Clinique

    Light · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

30. KIKO Milano

    5.5NG Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

32. Make Up For Ever

    Y215 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

33. Clé de Peau Beauté

    B10 Light Beige · The Foundation SPF 22

    Likely close Swatch reads warmer · listed cool

34. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

35. Laura Mercier

    Ecru · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

36. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

37. Catrice

    012C · Skin Like Luminous Foundation

    Likely close Swatch reads about the same · listed cool

38. PÜR

    Light · 4-In-1 Foundation Stick

    Likely close Swatch reads cooler · listed neutral-cool

39. Charlotte Tilbury

    5 Medium · Light Wonder Foundation

    Likely close Swatch reads warmer · listed warm

40. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Medium
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• beautyblender 3.15 Cool
• Becca Cosmetics 2C1 Bisque
• Benefit Cosmetics Shade 4 Medium Neutral
• boscia Venice
• Burt's Bees Porcelain
• Clarins L6C
• ColourPop 85N Medium
• COOLA Light/Medium
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics Fair 125 C - Fair with cool undertones
• Elcie Cosmetics Cameo
• Exa 500 Whit
• Fenty Beauty 230
• florence by mills L030
• Flower Beauty M1 Natural Beige
• Gucci 150C
• Huda Beauty 300N
• Hynt Beauty Sand
• Il Makiage 212-88045 45
• J.Cat Beauty Buff
• Josie Maran RG30 Mystical
• Jouer Cosmetics Bisque
• Juice Beauty 17 Medium Tan
• Juvia's Place 730 Isla
• Kevyn Aucoin 05 Light EF
• Koh Gen Do 143
• Kosas Very Light Cool 120
• L.A. Girl Porcelain
• Lancôme 01N
• Lawless Mirage
• lilah b. b classic
• Lorac 02
• Makeup Revolution F6
• Max Factor N45 Warm Almond
• Milani Creamy Nude
• Morphe F1.110 Cool
• NARS Groenland
• No7 Birch
• Ofra Cosmetics 4
• Origins 240
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 11 Light Medium
• Perricone MD Porcelain
• Physicians Formula Light
• Pretty Vulgar Shameless Skin
• Rare Beauty 130N
• rms beauty 22
• Shiseido 240 Quartz
• Smashbox 2.15
• Smith & Cult 180 Cool
• surratt beauty 2 Surreal Skin
• Tarte Light
• The Ordinary 3.0 R
• Tom Ford 6.0 Natural
• UOMA Beauty T3C Fair Lady
• Urban Decay 3.25
• VDL V04.5 Cool Undertone
• W3LL People Fair Pink
• Wander Beauty Golden Medium
• Wet n Wild Shell Ivory
• Winky Lux Medium
• Yves Saint Laurent B50
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

• 001: Pearl – For Very light skin with Warm undertones (lighter)
• 050: Fair Porcelain – For Very light skin with Neutral undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.