Foundation Shades

ColourPop

85N Medium in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #d4af9a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 4.5 in Magic Foundation (likely close). In all, 165 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    4.5 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

  2. Yves Saint Laurent

    BR20 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  3. Clinique

    03 · Age Defense BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  4. Sephora Collection

    7 Linen · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  5. bareMinerals

    17 Fawn · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  6. lilah b.

    b natural · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  7. Givenchy

    N04 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  8. Cover FX

    N20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  9. PÜR

    MP3 Buff · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  10. Make Up For Ever

    R210 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed cool

  11. Josie Maran

    RG30 Mystical · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral

  12. Jouer Cosmetics

    Cool Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  13. Guerlain

    045C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  14. Estée Lauder

    2C1 Pure Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  15. Natasha Denona

    48 WMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  16. NYX Professional Makeup

    Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  17. Kevyn Aucoin

    03 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Dior

    035 Desert Beige · Diorskin Forever Perfect Matte Powder Foundation

    Likely close Swatch reads about the same

  19. Armani Beauty

    5.5 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  20. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  21. Too Faced

    Swan · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  22. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  23. Dr. Jart+

    Light · Premium Beauty Balm SPF 40

    Likely close Swatch reads cooler

  24. Ulta Beauty

    Fair To Light Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads warmer · listed neutral

  25. Dermablend

    15C · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  26. Lancôme

    01N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Antonym

    Beige Medium · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads cooler

  28. Benefit Cosmetics

    Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

  29. Nudestix

    3.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  30. e.l.f. Cosmetics

    Alabaster · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

  31. It Cosmetics

    Transforming Neutral Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads about the same · listed neutral

  32. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  34. L'Oréal

    104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads warmer

  35. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads warmer · listed cool

  36. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  37. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  38. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  39. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads lighter · listed neutral

  40. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads warmer

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.