ZOEVA

240N Gratitude in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth: Lighter than 45% of the shades in our data
Undertone: Listed as olive from its retail listing
Swatch: Reads in between warm and cool #d99a64
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 330 in Pro Filt'r Soft Matte Powder Foundation (likely close). In all, 177 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

330 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Linen · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium to Tan Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

400 Ethiopia · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
L'Oréal

Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
Lancôme

410 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
NARS

MD2.6 Huahine · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NC38 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

4W1 Honey Bronze · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
jane iredale

M9 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.75 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

53 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Tarte

44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Soft Tan · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

8 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 96 Chai · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
e.l.f. Cosmetics

30 Medium Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Milani

Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
It Cosmetics

42 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Revlon

410 Toast · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Kosas

Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Too Faced

Golden Beige · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

25.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads cooler · listed olive
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Smashbox

2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Hynt Beauty

Honey Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads warmer · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

230W Grace (lighter)
250N Happy (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.