Ulta Beauty

Medium to Tan Peach in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 44% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #d19c66
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 4W1 Honey Bronze in Double Wear Light Soft Matte Hydra Makeup (likely close). In all, 177 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

4W1 Honey Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
Lancôme

415 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

33.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

2.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD2 Tahoe · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F2.100 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Almay

150 Tan · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Urban Decay

50 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Olive · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

30 Medium Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

9 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Hynt Beauty

Honey Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Hourglass

No. 3 Sand · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Fenty Beauty

315 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
La Mer

450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Natasha Denona

Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

10 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

107 Fresh Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Catrice

037 Golden Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

53 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

2W Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
Clinique

WN 76 Toasted Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

32 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Revlon

410 Toast · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Juvia's Place

540 Giza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Medium Neutral (lighter)
Medium to Tan Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.