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540 Giza in other brands

I Am Magic Foundation · Liquid and cream

Depth: Lighter than 52% of the shades in our data
Undertone: Listed as neutral-cool from its retail listing
Swatch: Reads warmer than most shades this deep #dba26b
Data: Retailer swatch, January 2021 (how we collect it)

Listed as neutral-cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Estée Lauder 5W1.5 Cinnamon in Double Wear Stay In Place Matte Powder Foundation (likely close). In all, 189 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

5W1.5 Cinnamon · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
Tarte

27S Light-Medium Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Laura Mercier

10 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed warm
Hourglass

Golden · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

23NM Neutral Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Buttercup · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW44 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Stromboli · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

320W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

6 Golden · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed warm
Milani

Deep Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
L'Oréal

Classic Tan · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

8 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

1NW Fairly Light · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 54 Honey Wheat · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Ulta Beauty

Medium Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Fenty Beauty

295 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Sephora Collection

34.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Neutral Warm 230 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Urban Decay

60WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

5.5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Hynt Beauty

Honey Chestnut · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

32 Medium Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

230 Porcelaine 40 C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Natasha Denona

75Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed cool
Dior

3 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
L.A. Girl

Soft Honey · Pro.Matte Foundation

Likely close Swatch reads about the same
Makeup Revolution

F12 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Classic Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Almay

150 Tan · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Flower Beauty

M3 Classic Tan · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Autumn · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
beautyblender

3.35 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

550 Martinique (lighter)
530 Ibiza (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.