Ulta Beauty

Medium to Tan Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 36% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #c3925b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS MD2.3 Moorea in Light Reflecting Advanced Skincare Foundation (likely close). In all, 124 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

MD2.3 Moorea · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1.5 Fawn · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Huda Beauty

410G Brown Sugar · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Soft Tan · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
Fenty Beauty

385 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Desert Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Bobbi Brown

Warm Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Lorac

15 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral-warm
Milani

Deep Tan · Screen Queen Foundation

Likely close Swatch reads about the same
Kosas

Medium Tan Neutral Olive 260 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Morphe

F3.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

7.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Sand · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.02 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
MAC

NW48 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Light Tan · Pro.Matte Foundation

Likely close Swatch reads about the same
Hourglass

No. 3 Sand · Veil Fluid Makeup

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

332C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

057 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

360W · Liquid Touch Weightless Foundation

Likely close Swatch reads cooler · listed olive
Tarte

42G Tan Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Milk Makeup

Golden Sand · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Essence

90 Neutral Suede · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium Olive · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed olive
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

32 Medium Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F9.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive
Sephora Collection

33 Medium Walnut · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
The Ordinary

3.1 Y · Coverage Foundation

Likely close Swatch reads cooler · listed warm
PÜR

Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Urban Decay

50 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads lighter · listed warm
Clinique

WN 76 Toasted Wheat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads cooler
Catrice

035 Natural Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
bareMinerals

21 Sable · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

15WT Warm Tan · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

460 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads cooler · listed warm
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed neutral
Yves Saint Laurent

BD70 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads cooler · listed warm
Gucci

350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Medium to Tan Peach (lighter)
Tan Olive (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.