e.l.f. Cosmetics

30 Medium Warm in other brands

Soft Glam Satin Foundation · Liquid and cream

Depth

Lighter than 43% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads warmer than most shades this deep #d29964

Data

e.l.f. Cosmetics's own website, October 2026 (how we collect it)

The closest shade in another brand is Natasha Denona Y10 - Tan Dark Yellow in Hy-Glam Serum Foundation (likely close). In all, 182 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Natasha Denona

   Y10 - Tan Dark Yellow · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed warm

2. KVD Vegan Beauty

   53 Medium N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

3. MAC

   NC38 · Studio Fix Soft Matte Foundation Stick

   Likely close Swatch reads about the same · listed warm

4. Tarte

   44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

5. Ulta Beauty

   Medium Cool · Youthful Glow Foundation Serum Drops

   Likely close Swatch reads about the same · listed cool

6. Revlon

   410 Toast · ColorStay Full Cover Foundation

   Likely close Swatch reads about the same

7. Wet n Wild

   Classic Beige · PhotoFocus Stick Foundation

   Likely close Swatch reads about the same

8. Morphe

   F2.100 Warm · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed warm

9. L'Oréal

   Hazelnut · Infallible 24HR Fresh Wear Foundation In A Powder

   Likely close Swatch reads about the same

10. Laura Mercier

    11 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

11. Estée Lauder

    4W1 Honey Bronze · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed warm

12. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

13. Lancôme

    425 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

14. Kosas

    Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-cool

15. Charlotte Tilbury

    9 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

16. Fenty Beauty

    315 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

17. Smashbox

    2.3 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

18. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

19. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

20. Maybelline

    Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same · listed warm

21. jane iredale

    M9 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed warm

22. Hourglass

    No. 3 Sand · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

23. Clinique

    WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same

24. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

25. Juvia's Place

    400 Ethiopia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

26. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

27. Givenchy

    P350 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

28. bareMinerals

    5NW Golden Beige 2 · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed warm

29. Huda Beauty

    440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

30. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

31. Sephora Collection

    33.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

32. Kevyn Aucoin

    10.5 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

33. Smith & Cult

    300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

34. Bobbi Brown

    Honey · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

35. Urban Decay

    70WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

36. Hynt Beauty

    Honey Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

37. Almay

    150 Tan · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

38. Guerlain

    05W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

39. Cover FX

    50 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

40. Milk Makeup

    Golden Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Au Naturale Lucia
• Beauty Bakerie 329 Warm Neutral
• beautyblender 3.75 Warm
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 037 Golden Beige
• ColourPop 145W Med Dark
• COOLA Golden
• CoverGirl M10 Golden Natural
• Dermablend 50C Honey Beige
• Dior 3 Warm Olive
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics Buttercup
• Elcie Cosmetics Vanilla
• Essence 90 Neutral Suede
• Exa 370 Dawn
• florence by mills LM050
• Flower Beauty M5 Caramel
• Haus Labs 145 Light
• Il Makiage 212-66070 70
• ILIA 11 Matira
• J.Cat Beauty Soft Tan
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Soft Honey
• La Mer 450 Sepia
• Lawless Warmth
• lilah b. b classic
• Lorac 07
• Make Up For Ever Y405
• Makeup Revolution F8.2
• Nudestix 5 Nude
• NYX Professional Makeup Beige
• Ofra Cosmetics 6
• Origins 530
• Pacifica 15WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TG3 Light Tan
• Rare Beauty 340C
• rms beauty 55
• Shiseido 420
• surratt beauty 10 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 3.7 Champagne
• Too Faced Sand
• UOMA Beauty T3N Honey Honey
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep
• Yves Saint Laurent BD60

Filter every range in the shade finder

Next to it in Soft Glam Satin Foundation

• 25 Light Neutral (lighter)
• 31 Medium Neutral (deeper)

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.