The Ordinary

3.0 Y in other brands

Depth: Lighter than 47% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #cca16a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Flower Beauty M4 Tawny in Light Illusion Liquid Foundation (likely close). In all, 127 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Flower Beauty

M4 Tawny · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
The Ordinary

3.0 Y · Serum Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Light Medium Neutral Olive 210 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Warm Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Dermablend

40W Caramel Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

14 Golden Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Too Faced

Latte · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
Milk Makeup

Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD1 Syracuse · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2N2 Buff · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Anastasia Beverly Hills

310C · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Make Up For Ever

Y455 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

22G Light Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Warm Nude · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

108.5 Honey Bisque · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Tawny · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

52.5 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Morphe

F2.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed neutral
Catrice

037 Golden Beige · HD Liquid Coverage Foundation

Likely close Swatch reads cooler · listed warm
e.l.f. Cosmetics

3.5 Medium Neutral Olive · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed olive
Fenty Beauty

345 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads cooler · listed olive
Urban Decay

50 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads cooler · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads cooler · listed neutral
Sephora Collection

20 Light Cream · 10 Hour Wear Perfection Foundation

Likely close Swatch reads cooler · listed warm
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads cooler · listed olive
MAC

NC55 · Studio Fix Powder Plus Foundation

Likely close Swatch reads lighter · listed warm
Lorac

14 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads deeper · listed warm
Huda Beauty

320G Tres Leches · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.35 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads cooler · listed warm
Pat McGrath Labs

16 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads cooler · listed cool
Wet n Wild

Cream Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Cover FX

2 G Plus Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed olive
La Mer

450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

True Beige · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Ofra Cosmetics

7.15 · Absolute Cover Foundation

Likely close Swatch reads warmer · listed neutral
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

8.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads cooler · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Coverage Foundation

3.0 R (lighter)
3.1 Y (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.