Tarte

13B in other brands

Maracuja Hydrating Tinted Moisturizer · Skin tint, BB and CC

Depth

Lighter than 72% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #e7b597

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Shell Ivory in PhotoFocus Liquid Foundation (likely close). In all, 228 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Wet n Wild

   Shell Ivory · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

2. MAC

   NW20 · Studio Waterweight SPF 30 Foundation

   Likely close Swatch reads about the same · listed neutral

3. UOMA Beauty

   T3C Fair Lady · Say What?! Foundation

   Likely close Swatch reads about the same · listed cool

4. Bobbi Brown

   5 Honey · Skin Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

5. Maybelline

   222 True Beige · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

6. Yves Saint Laurent

   BD25 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed warm

7. Hourglass

   No. 1 Ivory · Veil Fluid Makeup

   Likely close Swatch reads about the same · listed cool

8. Gucci

   150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

9. bareMinerals

   05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed cool

10. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

11. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

12. CoverGirl

    L90 Classic Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

13. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

14. Tarte

    22N light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

15. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

16. L'Oréal

    450 - Rose Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

17. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

18. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

19. Clinique

    Matte Honey · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

20. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

21. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

22. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

23. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

24. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

25. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

26. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

27. Fenty Beauty

    210 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

29. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed neutral

30. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

31. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

32. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

33. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

34. Cover FX

    G40 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

35. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

36. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

37. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

38. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

39. Sephora Collection

    5 Cork · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed cool

40. Dior

    4.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• beautyblender 2.50 Neutral
• Benefit Cosmetics Shade 4
• boscia Manhattan Beach
• Burt's Bees Porcelain
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 5 Medium
• ColourPop 85N Medium
• COOLA Golden
• Dermablend 15C Cool Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 3 Light/Medium Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F020
• Flower Beauty M1 Natural Beige
• Haus Labs 110 Light
• Huda Beauty 405N
• Hynt Beauty Sand
• Il Makiage 212-66060 60
• It Cosmetics Tan
• Josie Maran RG30 Mystical
• Jouer Cosmetics Honey Beige
• Juvia's Place 740 Marisol
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• Kosas Light Cool 150
• L.A. Girl Porcelain
• Lancôme 160 Ivoire W
• Lawless Oasis
• lilah b. b classic
• Lorac 02
• Makeup Revolution F3.5
• Milani Buff
• Morphe F1.110 Cool
• Nudestix 2 Light
• Ofra Cosmetics 4
• Origins 240
• Pat McGrath Labs 12 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MP3 Blush Medium
• Revlon 110 Ivory
• rms beauty 11.5
• Smashbox 2.15
• Smith & Cult 190 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 6.0 Natural
• Too Faced Nude
• Urban Decay 30
• VDL V04.5 Cool Undertone
• W3LL People Fair Pink
• Wander Beauty Fair Light
• Winky Lux Medium
• ZOEVA 160N Faith

Filter every range in the shade finder

Next to it in Maracuja Hydrating Tinted Moisturizer

• 13N (lighter)
• 20N (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.