Foundation Shades

UOMA Beauty

T3C Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 73% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #e8b699
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Shell Ivory in PhotoFocus Liquid Foundation (likely close). In all, 223 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Wet n Wild

    Shell Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  2. Tarte

    13B · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  3. MAC

    NW20 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

  4. Hourglass

    No. 1 Ivory · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  5. Maybelline

    222 True Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  6. Bobbi Brown

    5 Honey · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. CoverGirl

    Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  8. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  9. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  10. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  11. NYX Professional Makeup

    Light · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  12. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  14. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  15. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  16. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  17. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  19. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  21. L'Oréal

    Nude Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

  22. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  23. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  24. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  25. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Clinique

    Light · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  27. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  28. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  29. Sephora Collection

    5 Cork · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed cool

  30. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  31. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  32. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  33. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  34. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  35. Revlon

    110 Ivory · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  36. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed cool

  37. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  38. rms beauty

    22 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads cooler · listed warm

  39. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.