Fenty Beauty

210 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 68% of the shades in our data

Undertone

Listed as neutral-warm from its retail listing

Swatch

Reads in between warm and cool #e2b190

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 29H Light-Medium Honey in Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20 (likely close). In all, 261 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   29H Light-Medium Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

2. Hourglass

   No. 2 Light Beige · Veil Fluid Makeup

   Likely close Swatch reads about the same · listed neutral

3. UOMA Beauty

   T3N Fair Lady · Say What?! Foundation

   Likely close Swatch reads about the same · listed neutral

4. NARS

   M1.5 Vallauris · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed cool

5. Maybelline

   Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

6. Clinique

   Matte Honey · Superpowder Double Face Makeup

   Likely close Swatch reads about the same

7. CoverGirl

   L20 Light Ivory · TruBlend Matte Made Liquid Foundation

   Likely close Swatch reads about the same

8. Gucci

   210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

9. Sephora Collection

   7 Maple · Make No Mistake Foundation & Concealer Stick

   Likely close Swatch reads about the same · listed olive

10. Kosas

    Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

11. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

12. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

13. Becca Cosmetics

    2N2 Desert · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

14. Jouer Cosmetics

    Honey Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed olive

15. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

16. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

17. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

18. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

19. Laura Mercier

    Chai · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

20. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

21. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

22. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

23. L'Oréal

    Natural Buff · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

24. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

25. Fenty Beauty

    260 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

26. Smith & Cult

    230 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

27. Armani Beauty

    4.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

28. bareMinerals

    05 Natural · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

29. Natasha Denona

    N8 - Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

30. ILIA

    Bedarra · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

31. KVD Vegan Beauty

    130 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

32. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

33. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

34. Make Up For Ever

    Y325 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

35. Huda Beauty

    210B Chai · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

36. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

37. Urban Decay

    30 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

38. La Mer

    330 Tan · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

39. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

40. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Antonym Dark
• Au Naturale Lucerne
• Beauty Bakerie 341 Warm Neutral
• beautyblender 2.50 Neutral
• Benefit Cosmetics 5 Shade Medium Neutral Warm
• Bite Beauty M70
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 5 Medium
• ColourPop 85N Medium
• COOLA Golden
• Dermablend 20W Cashew Beige
• Dior 4 Warm
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 23 Light Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 1C1 Cool Bone
• florence by mills L040
• Flower Beauty M1 Natural Beige
• Guerlain 04C
• Haus Labs 175 Light
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66060 60
• It Cosmetics Fair Light
• J.Cat Beauty Buff
• jane iredale Honey Bronze
• Josie Maran RG30 Mystical
• Juvia's Place 610 Cebu
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• L.A. Girl Fair
• lilah b. b classic
• Lorac 02
• MAC NW20
• Makeup Revolution F3.5
• Milani Buff
• Nudestix 4 Nude
• NYX Professional Makeup Vanilla
• Ofra Cosmetics 4
• Origins 240
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MP3 Blush Medium
• Rare Beauty 220C
• Revlon 240 Medium Beige
• rms beauty 11.5
• Smashbox 0.5
• surratt beauty 4 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 1.3 Nude Ivory
• Too Faced Golden Beige
• Ulta Beauty Light Cool
• VDL V04.5 Cool Undertone
• Wander Beauty Fair Light
• Winky Lux Medium
• ZOEVA 160N Faith

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 200 (lighter)
• 220 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.