Foundation Shades

KVD Vegan Beauty

010 Light in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 69% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #dfb398
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is La Mer 21 Petal in The Luminous Lifting Cushion Foundation SPF 20 + Refill (likely close). In all, 235 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  2. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  3. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  4. Fenty Beauty

    230 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  6. Cover FX

    G40 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  7. Too Faced

    Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  8. NYX Professional Makeup

    Light · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  9. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  10. L'Oréal

    455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  11. Sephora Collection

    05 Light Porcelain · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  12. CoverGirl

    L40 Classic Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  13. Tarte

    Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  14. Clinique

    CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  15. Amorepacific

    104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  16. ILIA

    Bedarra · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  17. Jouer Cosmetics

    Pebble · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Dermablend

    15C Cool Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  19. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  20. Dior

    4.5 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  21. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  22. Charlotte Tilbury

    5 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed warm

  23. UOMA Beauty

    T2N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Armani Beauty

    3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

  25. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Make Up For Ever

    Y215 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  27. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  28. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  29. Origins

    240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  30. Maybelline

    222 True Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  31. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  32. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  33. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  34. Urban Decay

    3.25 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  36. Gucci

    210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  37. bareMinerals

    10.5 Linen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral

  38. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  39. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer

  40. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.