CoverGirl

L90 Classic Beige in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth

Lighter than 69% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e4b292

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 22N light neutral in face tape foundation (likely close). In all, 251 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   22N light neutral · face tape foundation

   Likely close Swatch reads about the same · listed neutral

2. Clinique

   Matte Honey · Superpowder Double Face Makeup

   Likely close Swatch reads about the same

3. Yves Saint Laurent

   BD25 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed warm

4. Gucci

   150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

5. Fenty Beauty

   210 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed neutral-warm

6. Hourglass

   No. 2 Light Beige · Veil Fluid Makeup

   Likely close Swatch reads about the same · listed neutral

7. Milk Makeup

   Sand · Flex Foundation Stick

   Likely close Swatch reads about the same · listed olive

8. Wet n Wild

   Soft Beige · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

9. NARS

   M1.5 Vallauris · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed cool

10. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

11. Bobbi Brown

    5 Honey · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

12. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

13. CoverGirl

    Golden Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

14. L'Oréal

    455 - Natural Buff · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

15. UOMA Beauty

    T3N Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

16. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

17. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

18. Laura Mercier

    Chai · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

19. Kosas

    Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

20. Sephora Collection

    7 Maple · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

21. MAC

    NW20 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

22. Becca Cosmetics

    2N2 Desert · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

23. Jouer Cosmetics

    Honey Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed olive

24. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

25. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

26. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

27. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

28. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

29. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

30. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

31. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

32. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

33. Revlon

    240 Medium Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

34. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

35. ILIA

    Bedarra · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

36. Bite Beauty

    M70 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

37. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

38. KVD Vegan Beauty

    130 Light · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

39. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

40. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Antonym Dark
• Au Naturale Lucerne
• Beauty Bakerie 341 Warm Neutral
• beautyblender 2.50 Neutral
• Benefit Cosmetics 5 Shade Medium Neutral Warm
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 5 Medium
• ColourPop 85N Medium
• COOLA Golden
• Dermablend 15C Cool Beige
• Dior 025 Apricot Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 3 Light/Medium Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 1C1 Cool Bone
• florence by mills L040
• Flower Beauty M1 Natural Beige
• Guerlain 04C
• Haus Labs 175 Light
• Huda Beauty 210B Chai
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66060 60
• It Cosmetics 22 Light Neutral
• J.Cat Beauty Buff
• jane iredale Suntan
• Josie Maran RG30 Mystical
• Juvia's Place 610 Cebu
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• L.A. Girl Fair
• La Mer 21 Petal
• lilah b. b classic
• Lorac 02
• Makeup Revolution F3.5
• Milani Buff
• Morphe F1.110 Cool
• Nudestix 4 Nude
• Ofra Cosmetics 4
• Origins 240
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 12 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MP3 Blush Medium
• rms beauty 11.5
• Smashbox 0.5
• Smith & Cult 230 Warm
• surratt beauty 4 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 6.0 Natural
• Too Faced Golden Beige
• Ulta Beauty Light Cool
• Urban Decay 30
• VDL V04.5 Cool Undertone
• Wander Beauty Tan
• Winky Lux Medium
• ZOEVA 160N Faith

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

• L10 Fair Porcelain (lighter)
• L20 Light Ivory (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.