Foundation Shades

Makeup Revolution

F3.5 in other brands

Conceal & Define Full Coverage Foundation · Liquid and cream

Depth
Lighter than 75% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #e6b896
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte light in BB Blur Tinted Moisturizer SPF 30 (likely close). In all, 335 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    light · BB Blur Tinted Moisturizer SPF 30

    Likely close Swatch reads about the same · listed neutral

  2. NARS

    M1.2 Patagonia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  4. Ulta Beauty

    Light Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  5. ZOEVA

    130C Determined · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  6. CoverGirl

    560 Medium · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  7. bareMinerals

    10 Cool Beige · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  8. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  9. UOMA Beauty

    T2W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  10. Lancôme

    310 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  11. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  12. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  13. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  14. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  15. Fenty Beauty

    230 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Max Factor

    W33 Crystal Beige · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same

  17. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  18. It Cosmetics

    Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  19. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  20. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

  21. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Rimmel London

    030 Light · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  24. L'Oréal

    125 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed warm

  25. Clinique

    CN 18 Cream Whip · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  26. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

  27. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  28. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  29. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  30. Maybelline

    115 · Fit Me Tinted Moisturizer

    Likely close Swatch reads about the same

  31. KIKO Milano

    3.5 NG Neutral Gold · Unlimited 24H Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  32. Smith & Cult

    190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  33. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  34. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  35. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

  36. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  37. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  38. Milani

    Creamy Natural · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  39. Essence

    120 · Foundation Stick

    Likely close Swatch reads about the same

  40. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Conceal & Define Full Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.