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740 Marisol in other brands

I Am Magic Foundation · Liquid and cream

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #f2c5a8
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 32H in SEA Water Foundation Broad Spectrum SPF 15 (likely close). In all, 220 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Tarte

32H · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Clinique

CN 02 Breeze · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Huda Beauty

330N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
beautyblender

1.50 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
La Mer

250 Sand · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Milani

Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Neutral Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
PÜR

Golden Light · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
MAC

NW20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-cool
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

130 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Shell Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Cover FX

G30 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

19 Warm Linen · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

No. 1.5 Nude · Veil Fluid Makeup

Likely close Swatch reads about the same · listed cool
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
Ulta Beauty

Light to Medium Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Dr. Dennis Gross Skincare

Light/Medium · Instant Radiance Sun Defense Sunscreen Broad Spectrum SPF 40

Likely close Swatch reads about the same
Revlon

110 Ivory · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
Too Faced

Porcelain · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

520 Fair · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Guerlain

035C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

13 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
florence by mills

F010 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed cool
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Gucci

130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Nude Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Dior

020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

Likely close Swatch reads about the same · listed neutral
surratt beauty

2 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
Lancôme

220 Versatile Buff II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Light Ivory · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

B40 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

730 Isla (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.