Tarte

35N medium neutral in other brands

face tape foundation · Liquid and cream

Depth

Lighter than 41% of the shades in our data

Undertone

Listed as neutral on the brand's website

Swatch

Reads in between warm and cool #cf9671

Data

Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is bareMinerals 5W Tan Nude 3 in Blemish Rescue Salicylic Acid Loose Powder Foundation (likely close). In all, 223 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. bareMinerals

   5W Tan Nude 3 · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. e.l.f. Cosmetics

   35 Medium Cool · Soft Glam Satin Foundation

   Likely close Swatch reads about the same · listed cool

3. Cover FX

   G60 · Power Play Foundation

   Likely close Swatch reads about the same · listed warm

4. Dior

   5 Warm · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed warm

5. NARS

   Valencia · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

6. Beauty Bakerie

   327 Cool Neutral · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed neutral-cool

7. KVD Vegan Beauty

   145 Medium · Lock-It Powder Foundation

   Likely close Swatch reads about the same

8. NYX Professional Makeup

   Neutral Buff · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

9. Gucci

   320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

10. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

11. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

12. Becca Cosmetics

    3N3 Khaki · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

13. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

14. Wet n Wild

    Classic Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

15. CoverGirl

    M60 Natural Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

16. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

17. Yves Saint Laurent

    BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral-warm

18. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

19. Clinique

    Voloptuous Vanilla · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

20. Fenty Beauty

    380 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

21. Maybelline

    Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

22. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

23. Kevyn Aucoin

    11 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

24. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

26. Guerlain

    055C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

27. Sephora Collection

    12 Chestnut · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

28. Make Up For Ever

    R410 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

29. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

30. Catrice

    030 Neutral Sand · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

31. ILIA

    12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

32. Ulta Beauty

    Medium Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

33. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

34. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

35. Milk Makeup

    Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

36. Laura Mercier

    Pecan · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

37. Shiseido

    360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed olive

38. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

39. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

40. Almay

    500 Deep Like Me · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 148N Med Dark
• COOLA Golden
• Dermablend 43W
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• Estée Lauder 3N1 Ivory Beige
• Flower Beauty M5 Caramel
• Givenchy Y310
• Haus Labs 310 Medium
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66095 95
• It Cosmetics 34 Medium Cool
• J.Cat Beauty Soft Tan
• jane iredale Fawn
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Medium Neutral 220
• L.A. Girl Medium Beige
• L'Oréal Sun Beige
• La Mer 430 Chestnut
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• MAC NW40
• Makeup Revolution F8.2
• Milani Light Beige
• Morphe Hint of Cappuccino
• Natasha Denona 85 Wdark
• Nudestix 5 Medium
• Ofra Cosmetics 3
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• Rare Beauty 330N
• Revlon 370 Toast
• rms beauty 44
• Smashbox 2.15
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• Tarte 44H Tan Honey
• The Ordinary 3.1 Y
• Too Faced Warm Sand
• UOMA Beauty T3C Honey Honey
• Urban Decay 7.75
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in face tape foundation

• 35H medium honey (lighter)
• 36S medium-tan sand (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.