La Mer

430 Chestnut in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 33% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #c28b69
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Caramel in Flex Foundation Stick (likely close). In all, 179 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Milk Makeup

Caramel · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

7 Almond · Skin Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Shiseido

440 Amber · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Make Up For Ever

Y445 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T1N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Honey · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Milani

Tan · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Juice Beauty

15 Rosy Sand · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

8.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Tarte

44N tan neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

360 Dore 20 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Haus Labs

310 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
Catrice

020 Warm Beige · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light to Medium · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
florence by mills

MT110 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Camel · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F2.90 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 74 Beige · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Too Faced

Praline · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

350C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

55 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed olive
L.A. Girl

Natural · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Cover FX

N80 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66095 95 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

610 Rich/Deep · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Revlon

330 Natural Tan · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

40 Tan · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Exa

250 Valentine · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

20 Oak · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
MAC

NW30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Nudestix

7 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-cool
Kevyn Aucoin

13 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Laura Mercier

5C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Almay

500 Deep Like Me · Smart Shade Skintone Matching Makeup

Likely close Swatch reads about the same
Beauty Bakerie

323 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads warmer · listed warm
jane iredale

M11 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Tahoe · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Amber Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
PÜR

TP4 Medium Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

420 Terra (lighter)
440 Amber (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.