KVD Vegan Beauty

145 Medium in other brands

Lock-It Powder Foundation · Powder

Depth

Lighter than 43% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #d29874

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS Valencia in Soft Matte Complete Foundation (likely close). In all, 225 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. NARS

   Valencia · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

2. Tarte

   35H medium honey · face tape foundation

   Likely close Swatch reads about the same · listed warm

3. Tom Ford

   5.5 Bisque · Traceless Foundation Stick

   Likely close Swatch reads about the same

4. W3LL People

   Medium Pink · Narcissist Foundation Stick

   Likely close Swatch reads about the same · listed cool

5. Catrice

   030 Neutral Sand · True Skin Hydrating Foundation

   Likely close Swatch reads about the same · listed neutral

6. Fenty Beauty

   380 · Pro Filt'r Hydrating Longwear Foundation

   Likely close Swatch reads about the same · listed cool

7. bareMinerals

   2CN Soft Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed neutral-cool

8. Dior

   5 Warm · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed warm

9. Wet n Wild

   Classic Beige · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

10. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

11. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

12. e.l.f. Cosmetics

    35 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

13. Milk Makeup

    Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

14. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

15. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

16. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

17. Cover FX

    G60 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

18. Amorepacific

    208 Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed warm

19. Becca Cosmetics

    3N1 Camel · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

20. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

21. Clinique

    Voloptuous Vanilla · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

22. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

23. ILIA

    Bonaire · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

24. Gucci

    320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

25. CoverGirl

    Classic Tan · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

26. Ulta Beauty

    Tan Neutral · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed neutral

27. Yves Saint Laurent

    B70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

28. Sephora Collection

    12 Chestnut · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

29. Make Up For Ever

    R410 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

30. Laura Mercier

    5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

31. Beauty Bakerie

    327 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-cool

32. NYX Professional Makeup

    Neutral Buff · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

33. KVD Vegan Beauty

    039 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

34. Maybelline

    Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

35. Nudestix

    5 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

36. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

37. Koh Gen Do

    301 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

38. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

39. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

40. Bobbi Brown

    6.5 Warm Almond · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Anastasia Beverly Hills 320N
• Au Naturale Lucia
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 125N Med Dark
• COOLA Golden
• Dermablend 43W
• Dose Of Colors 121 Light Medium
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• Estée Lauder 3N1 Ivory Beige
• Flower Beauty M5 Caramel
• Givenchy Y310
• Guerlain 055C
• Haus Labs 300 Medium
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66075 75
• It Cosmetics 34 Medium Cool
• J.Cat Beauty Medium Beige
• jane iredale Fawn
• Josie Maran Medium Dark
• Jouer Cosmetics Café
• Juice Beauty 15 Rosy Sand
• Juvia's Place 500 Bogota
• Kevyn Aucoin 10 Medium EF
• KIKO Milano Hazelnut
• Kosas 05 Tone
• L.A. Girl Porcelain
• La Mer 430 Chestnut
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• MAC NW40
• Makeup Revolution F7.5
• Milani Light Beige
• Morphe Hint of Cappuccino
• Natasha Denona NP10 - Medium Tan Neutral Peach
• Ofra Cosmetics 3
• Origins 610
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• Rare Beauty 330N
• Revlon 370 Toast
• rms beauty 44
• Shiseido 350 Maple
• Smashbox 2.15
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Too Faced Warm Sand
• UOMA Beauty T2N Honey Honey
• Urban Decay 5.5
• VDL V06 Warm Rich Brown
• Wander Beauty Rich
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Lock-It Powder Foundation

• 140 Medium (lighter)
• 150 Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.