Foundation Shades

Tarte

12N fair neutral in other brands

Amazonian Clay Tinted Serum · Liquid and cream

Depth
Lighter than 93% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads in between warm and cool #edd4bb
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Sisley Paris 1W1 (1+) Ecru in Phyto-Teint Ultra Eclat (likely close). In all, 227 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sisley Paris

    1W1 (1+) Ecru · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  2. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

  3. Maybelline

    Light Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  4. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  6. L'Oréal

    40 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed warm

  7. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  8. MAC

    NC15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  9. ColourPop

    15W Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  10. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  11. Make Up For Ever

    R260 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Benefit Cosmetics

    Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Tom Ford

    0.0 Pearl · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  14. e.l.f. Cosmetics

    Pearl · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  15. jane iredale

    Bisque · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  16. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  17. CoverGirl

    L-3 - Natural Ivory · TruBlend Hydrating Foundation

    Likely close Swatch reads about the same

  18. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  19. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads warmer · listed neutral

  20. beautyblender

    1.30 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  21. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  22. Ulta Beauty

    Fair Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  23. VDL

    V02.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  24. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  25. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  26. Shiseido

    140 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  27. Estée Lauder

    1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  28. Pat McGrath Labs

    7 Light · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed warm

  29. Laura Mercier

    0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  30. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

  31. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed cool

  32. Makeup Revolution

    F1 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

  34. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  35. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  36. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  37. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  38. Urban Decay

    30WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  39. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  40. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Tinted Serum

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.