Shiseido

140 in other brands

Synchro Skin Self-Refreshing Foundation SPF 30 · Liquid and cream

Depth: Lighter than 96% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #f6dcc2
Data: Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is beautyblender 1.30 Warm in Bounce Liquid Whip Long Wear Foundation (likely close). In all, 148 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

beautyblender

1.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

1 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

25NY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Beige · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kosas

02 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

7 Light · Sublime Perfection Foundation

Likely close Swatch reads cooler · listed warm
Estée Lauder

1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
Tom Ford

0.0 Pearl · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Light Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
jane iredale

Bisque · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
La Mer

170 Warm Cameo · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Milk Makeup

Fair · Sunshine Skin Tint SPF 30

Likely close Swatch reads about the same · listed cool
L'Oréal

W1, Light · True Match Super-Blendable Foundation

Likely close Swatch reads cooler
Fenty Beauty

1 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
NARS

L1.25 Kailash · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Nude · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Flower Beauty

L1 Porcelain · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Laura Mercier

1W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads cooler · listed neutral-cool
Tarte

Light · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Likely close Swatch reads about the same · listed warm
Too Faced

Cloud · Born This Way Pressed Powder Foundation

Likely close Swatch reads warmer · listed neutral-cool
Beauty Bakerie

355 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

30NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

CN 08 Linen · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads cooler
MAC

NC15 · Studio Fix Powder Plus Foundation

Likely close Swatch reads deeper · listed neutral
PÜR

LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads deeper · listed warm
ILIA

Corsica · True Skin Serum Foundation

Likely close Swatch reads cooler · listed warm
Benefit Cosmetics

Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

Likely close Swatch reads deeper · listed neutral
bareMinerals

02 Ivory · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads cooler · listed warm
rms beauty

000 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same
Sephora Collection

03 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads warmer · listed cool
Make Up For Ever

R230 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

00C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Ulta Beauty

Fair to Light Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads warmer · listed warm
VDL

V02.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads deeper and warmer · listed cool
Givenchy

P95 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Huda Beauty

130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads deeper · listed warm
Revlon

150 Buff · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
W3LL People

Pale Ivory · Narcissist Foundation Stick

Likely close Swatch reads deeper · listed neutral-warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Synchro Skin Self-Refreshing Foundation SPF 30

130 (lighter)
150 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.