It Cosmetics

Fair in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 93% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #efd4b7
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 2 Light Neutral in Hello Happy Velvet Powder Foundation (likely close). In all, 176 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Benefit Cosmetics

Shade 2 Light Neutral · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Huda Beauty

130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Bisque · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Estée Lauder

1W2 Sand · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
Guerlain

00N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R260 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

30WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Light Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
MAC

NW18 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Porcelain · Pro.Matte Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

11 Fair Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
NARS

L1.25 Kailash · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

1.2 P · Coverage Foundation

Likely close Swatch reads about the same · listed cool
Origins

110 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F1 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

26Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Too Faced

Almond · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Pale · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Nude · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Revlon

150 Buff · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Lorac

01 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

1.5 · Light Wonder Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

02 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Ulta Beauty

Fair to Light Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads warmer · listed warm
Fenty Beauty

130 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed olive
Smashbox

1.05 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed olive
Dior

2 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
VDL

V02.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Beige · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
W3LL People

Pale Ivory · Narcissist Foundation Stick

Likely close Swatch reads cooler · listed neutral-warm
Hourglass

Nude · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Tarte

14S Fair Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Haus Labs

030 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

120W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

1.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

355 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

L1 Porcelain · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
L'Oréal

Ivory · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Cover FX

G10 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Fair Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.