Foundation Shades

ColourPop

15W Fair in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 91% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #e7d0b9
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Koh Gen Do 113 in Aqua Foundation (likely close). In all, 157 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  2. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  3. NARS

    Alaska · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  4. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads about the same

  5. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  6. Maybelline

    Nude Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  7. e.l.f. Cosmetics

    Pearl · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Laura Mercier

    0W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  10. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  11. Tom Ford

    0.5 Porcelain · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Too Faced

    Snow · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  13. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  14. Ulta Beauty

    Fair to Light Neutral · Effortless Effect Foundation

    Likely close Swatch reads about the same · listed neutral

  15. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  16. Make Up For Ever

    R260 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  17. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads cooler · listed cool

  18. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed cool

  19. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed cool

  20. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads about the same

  21. VDL

    V02.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  22. Natasha Denona

    42 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  23. It Cosmetics

    10.5 Fair Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed neutral

  24. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  25. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads cooler · listed warm

  26. Bobbi Brown

    3 Beige · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  27. L.A. Girl

    Porcelain · Pro.Matte Foundation

    Likely close Swatch reads about the same

  28. Givenchy

    Y105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  29. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  30. Cover FX

    N10 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed neutral

  31. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  32. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter · listed neutral

  33. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads deeper

  34. Catrice

    020 Rose Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  35. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper

  36. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads deeper · listed neutral

  37. Makeup Revolution

    F1 · Conceal & Hydrate Foundation

    Likely close Swatch reads cooler · listed neutral

  38. Dior

    2 Warm Peach · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads cooler · listed warm

  39. La Mer

    03 Warm Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed warm

  40. Au Naturale

    Porcelain · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed neutral-cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.