Rimmel London

025 Rose Ivory in other brands

Multi-Tasker Wake Me Up Concealer & Foundation · Liquid and cream

Depth: Lighter than 69% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #deb399
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 025 Ivory in Multi-Tasker Blur Booster Stick (Primer & Tint) (likely close). In all, 295 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Rimmel London

025 Ivory · Multi-Tasker Blur Booster Stick (Primer & Tint)

Likely close Swatch reads about the same
KVD Vegan Beauty

010 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

Creamy Natural · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Likely close Swatch reads about the same
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Clé de Peau Beauté

B10 Light Beige · The Foundation SPF 22

Likely close Swatch reads about the same · listed cool
Sephora Collection

05 Light Porcelain · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
Too Faced

Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Porcelain · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium to Tan Warm · Velvet Veil Minerals Powder Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

L40 Classic Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Cover FX

N25 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Light · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Exa

500 Whit · High Fidelity Foundation

Likely close Swatch reads about the same
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

60 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
ILIA

Maraca · True Skin Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

15C · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed cool
jane iredale

Light Beige · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Hourglass

Pearl · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Guerlain

045C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Dior

4.5 Neutral · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Clinique

CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
KIKO Milano

6.5NG Warm Gold · Love Fusion 24H Moisture Radiant Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

10.5 Linen · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral
Clarins

L6C · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
UOMA Beauty

T2N Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Origins

240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Essence

50 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Urban Decay

3.25 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

P115 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Bite Beauty

M55 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads warmer · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Multi-Tasker Wake Me Up Concealer & Foundation

030 Light (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.