CoverGirl

L40 Classic Ivory in other brands

TruBlend Matte Made Liquid Foundation · Liquid and cream

Depth: Lighter than 66% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #dab197
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 5 Medium in Light Wonder Foundation (likely close). In all, 228 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Sephora Collection

22.5 Pink Natural · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

3.25 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

010 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Light Beige · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Guerlain

045C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Ulta Beauty

Fair To Light Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral
Cover FX

G40 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Exa

500 Whit · High Fidelity Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

3 Light/Medium Cool · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed cool
Tarte

Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Origins

240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

Bedarra · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Porcelain · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Clinique

CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Armani Beauty

3.75 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
PÜR

MP3 Blush Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Dior

3 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
Milani

Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Dermablend

15C · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C1 Cool Bone · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed cool
Maybelline

238 Rich Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

BD25 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
bareMinerals

10.5 Linen · BAREPRO Longwear Powder Foundation

Likely close Swatch reads cooler · listed neutral
Kosas

Very Light Cool 120 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Givenchy

Y215 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Natasha Denona

60 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
lilah b.

b natural · Marvelous Matte Crème Foundation

Likely close Swatch reads about the same · listed neutral-cool
NYX Professional Makeup

Light · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Lorac

02 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads warmer · listed neutral
Kevyn Aucoin

05 Light EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in TruBlend Matte Made Liquid Foundation

L20 Light Ivory (lighter)
M80 Caramel Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.