Milk Makeup

Light in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth: Lighter than 67% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads cooler than most shades this deep #e7ae91
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Revlon 110 Ivory in ColorStay Light Cover Liquid Foundation (likely close). In all, 191 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Revlon

110 Ivory · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Milk Makeup

Cashmere · Flex Foundation Stick

Likely close Swatch reads about the same · listed cool
Armani Beauty

4.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
L'Oréal

C4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Bite Beauty

M75 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

2C2 Teak · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Dior

2 Warm Peach · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Cool · Mineral Powder Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

22.5 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

1.5 Cream · Traceless Foundation Stick

Likely close Swatch reads about the same
Laura Mercier

2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed cool
Make Up For Ever

R410Golden · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed cool
Tarte

20N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B50 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

07 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
Givenchy

P210 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

12 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
Cover FX

P40 · Power Play Foundation

Likely close Swatch reads about the same · listed cool
Clinique

Abundant Alabaster · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-cool
Sephora Collection

5 Cork · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Smith & Cult

180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Nudestix

3 Light · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
Haus Labs

160 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW25 · Studio Waterweight SPF 30 Foundation

Likely close Swatch reads about the same · listed neutral-cool
NARS

M3.25 Porto · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed cool
Morphe

Hint of Toffee · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-cool
Maybelline

130 Buff Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads warmer
KVD Vegan Beauty

120 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Rare Beauty

220C · Liquid Touch Weightless Foundation

Likely close Swatch reads warmer · listed neutral
Natasha Denona

R4 - Light Medium Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
Shiseido

240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads warmer · listed neutral
UOMA Beauty

T3C Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Pacifica

29CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads warmer · listed cool
CoverGirl

L90 Classic Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads warmer
J.Cat Beauty

Soft Taupe · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Too Faced

Seashell · Born This Way Matte 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Wet n Wild

Shell Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads warmer
Milani

Creamy Natural · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Crème (lighter)
Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.