Foundation Shades

Too Faced

Seashell in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 71% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #efb08b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Make Up For Ever Y405Golden in Matte Velvet Skin Blurring Powder Foundation (likely close). In all, 176 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Make Up For Ever

    Y405Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  2. J.Cat Beauty

    Soft Taupe · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  3. Bobbi Brown

    Cool Beige · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  4. Dior

    030 Medium Beige · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  5. MAC

    NW25 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. bareMinerals

    02 Vanilla · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  7. NARS

    L3.75 Bruges · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  8. Kevyn Aucoin

    06 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  9. Maybelline

    230 Natural Buff · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  10. Smith & Cult

    260 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  11. Ulta Beauty

    Medium to Tan Neutral · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Pacifica

    29CM Cool Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

  13. rms beauty

    11.5 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Fenty Beauty

    160 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  15. Morphe

    Hint of Toffee · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-cool

  16. Natasha Denona

    R4 - Light Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  17. Kosas

    Light+ Cool 180 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  18. L'Oréal

    481 - Cool Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  19. Tarte

    22S · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  20. Rare Beauty

    220C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Laura Mercier

    2C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed cool

  22. Milk Makeup

    Cashmere · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

  23. It Cosmetics

    Tan · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  24. Clinique

    CN 52 Neutral · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  25. Shiseido

    410 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same

  26. Winky Lux

    Medium Deep · Diamond Powder Foundation

    Likely close Swatch reads about the same

  27. Tom Ford

    6.5 Sable · Traceless Foundation Stick

    Likely close Swatch reads cooler

  28. Armani Beauty

    5.5 · Neo Nude Foundation

    Likely close Swatch reads warmer · listed warm

  29. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  30. Lancôme

    355 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  31. Yves Saint Laurent

    B20 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same

  32. Smashbox

    0.5 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed cool

  33. jane iredale

    M4 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Becca Cosmetics

    2C2 Teak · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Bite Beauty

    M75 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  36. Too Faced

    Golden Beige · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  37. Gucci

    230W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed warm

  38. Revlon

    240 Medium Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  39. florence by mills

    F020 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed neutral

  40. Givenchy

    P210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.