Foundation Shades

Milk Makeup

Crème in other brands

Blur Liquid Matte Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #ecbfa3
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Clinique Matte Ivory in Superpowder Double Face Makeup (likely close). In all, 228 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Clinique

    Matte Ivory · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  2. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  3. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  4. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  5. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  6. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  7. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  8. Maybelline

    Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  9. beautyblender

    1.50 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  10. La Mer

    250 Sand · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  11. UOMA Beauty

    T1C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  12. CoverGirl

    Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  13. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  14. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  15. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  16. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  17. Dior

    1 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  18. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed cool

  19. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  20. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Milani

    Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  23. Juvia's Place

    740 Marisol · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  24. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  25. Tarte

    16N fair-light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  26. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  27. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  28. Natasha Denona

    P2 - Fair Light Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  29. Smashbox

    2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  30. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  31. Givenchy

    P100 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

  33. ILIA

    Bowen · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  34. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  36. bareMinerals

    01 Opal · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  37. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

  38. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads warmer · listed neutral

  39. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Blur Liquid Matte Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.