Foundation Shades

Maybelline

Ivory in other brands

Super Stay Longwear Liquid Foundation 30Hr Wear · Liquid and cream

Depth
Lighter than 95% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #f7d9c5
Data
Maybelline's own website, October 2026 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is bareMinerals 01 Fair in BAREPRO Longwear Powder Foundation (likely close). In all, 150 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    01 Fair · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  3. L'Oréal

    400 - Pearl · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  4. Rare Beauty

    110N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  5. Tarte

    14S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  6. Givenchy

    P95 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  7. Natasha Denona

    24W · Foundation X+

    Likely close Swatch reads about the same · listed warm

  8. Dior

    1 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Guerlain

    00C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  10. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  11. ILIA

    2 Tulum · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  12. Wander Beauty

    Light · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  13. Charlotte Tilbury

    2 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  14. rms beauty

    00 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads cooler

  15. Bobbi Brown

    2 Sand · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  16. Too Faced

    Cream Puff · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed cool

  17. Laura Mercier

    1W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads warmer · listed neutral-cool

  18. Pat McGrath Labs

    6 Light · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  19. Kevyn Aucoin

    01 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  20. Clinique

    CN 08 Linen · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  21. Huda Beauty

    200B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  22. Tom Ford

    0.5 Porcelain · Traceless Foundation Stick

    Likely close Swatch reads cooler

  23. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed cool

  24. Make Up For Ever

    Y225 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. Milk Makeup

    Snow · Flex Foundation Stick

    Likely close Swatch reads cooler · listed cool

  26. NYX Professional Makeup

    Light Pale · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  27. Lancôme

    120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  28. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads about the same

  29. Sephora Collection

    2 Silk · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads cooler

  30. MAC

    NW15 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads deeper · listed neutral

  31. Kosas

    02 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads warmer · listed neutral

  32. Revlon

    110 Ivory · ColorStay Full Cover Foundation

    Likely close Swatch reads lighter

  33. jane iredale

    Natural · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads deeper · listed cool

  34. PÜR

    LP4 Porcelain · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads deeper · listed neutral-warm

  35. Urban Decay

    30WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed warm

  36. NARS

    L1.75 Gion · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Estée Lauder

    2C3 Fresco · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads lighter · listed cool

  38. J.Cat Beauty

    Pearl · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads lighter

  39. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads deeper · listed cool

  40. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Super Stay Longwear Liquid Foundation 30Hr Wear

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.