Urban Decay

30WO in other brands

Stay Naked The Fix Powder Foundation · Powder

Depth

Lighter than 94% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #f4d3b9

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NW10 in Studio Fix Powder Plus Foundation (likely close). In all, 208 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NW10 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same · listed neutral-cool

2. L'Oréal

   N1, Light · True Match Super-Blendable Foundation

   Likely close Swatch reads about the same

3. Charlotte Tilbury

   2 NEUTRAL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed neutral

4. Too Faced

   Cream Puff · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

   Likely close Swatch reads about the same · listed cool

5. Lancôme

   120 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

6. Dose Of Colors

   106 Fair · Meet Your Hue Foundation

   Likely close Swatch reads about the same · listed neutral-warm

7. Tarte

   22S · SEA Water Foundation Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed warm

8. Rare Beauty

   120C · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed cool

9. Clinique

   WN 04 Bone · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-warm

10. Shiseido

    240 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

11. NYX Professional Makeup

    Fair · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

12. Fenty Beauty

    180 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

13. Maybelline

    115 Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

14. Morphe

    Hint of Beige · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

15. Huda Beauty

    120B Vanilla · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same

16. Natasha Denona

    41WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

17. W3LL People

    Pale Ivory · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

18. It Cosmetics

    Light · Bye Bye Lines Sheer Liquid Foundation

    Likely close Swatch reads about the same

19. PÜR

    Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

20. bareMinerals

    1.5 Birch · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed warm

21. Dior

    1 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

22. NARS

    L1.75 Gion · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

23. Cover FX

    G10 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

24. Bobbi Brown

    1 Warm Ivory · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

25. Makeup Revolution

    P10.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

26. Kevyn Aucoin

    01 Light EF · Foundation Balm

    Likely close Swatch reads about the same

27. Juice Beauty

    05 Buff · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

28. jane iredale

    Radiant · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

29. e.l.f. Cosmetics

    Snow · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

30. KVD Vegan Beauty

    40 Light N · Lock-It Foundation

    Likely close Swatch reads cooler

31. Milk Makeup

    Porcelain · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral

32. J.Cat Beauty

    Bisque · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

33. Milani

    Light · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

34. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

35. ILIA

    Corsica · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

36. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

37. Ulta Beauty

    Light Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

38. Haus Labs

    015 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

39. Benefit Cosmetics

    Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

40. Estée Lauder

    3C1 Dusk · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light/Medium
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 210N
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 349 Warm
• beautyblender 1.40 Neutral
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 020 Rose Beige
• ColourPop 50W Light
• CoverGirl Buff Beige
• Dermablend 0C Pale Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• Elcie Cosmetics Porcelain
• Exa 460 Gretta
• florence by mills F010
• Flower Beauty L2 Ivory
• Givenchy N98
• Gucci 110C
• Guerlain 00C
• Hourglass Nude
• Hynt Beauty Sand
• Il Makiage 212-66005 5
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juvia's Place 710 Maricao
• Koh Gen Do 123
• Kosas 02 Tone
• L.A. Girl Porcelain
• La Mer 13 Warm Ivory
• Laura Mercier 1W1
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• Make Up For Ever Y225
• Nudestix 2.5 Nude
• Origins 110
• Pacifica 39CF Cool Fair
• Pat McGrath Labs 7 Light
• Perricone MD Porcelain
• Physicians Formula Fair
• Revlon 210 Sand Beige
• rms beauty 00
• Sephora Collection Light
• Smashbox 1.05
• Smith & Cult 110 Neutral
• surratt beauty 1 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 0.5 Porcelain
• UOMA Beauty T1W White Pearl
• Urban Decay 10
• VDL V03 Warm Medium Beige
• Wander Beauty Light
• Wet n Wild Soft Ivory
• Winky Lux Light
• Yves Saint Laurent B10
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Stay Naked The Fix Powder Foundation

• 30NN (lighter)
• 30CP (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.