Foundation Shades

Koh Gen Do

12 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 92% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #edcfc3
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 01 Opal in COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30 (likely close). In all, 121 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    01 Opal · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed cool

  2. Make Up For Ever

    Y205 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  3. Sephora Collection

    04 Light Porcelain · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  4. Natasha Denona

    35R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  5. Josie Maran

    RG5 Dynamic · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral

  6. Tarte

    Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed cool

  7. Essence

    20 · Foundation Stick

    Likely close Swatch reads about the same

  8. Dior

    3 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed cool

  9. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed neutral

  10. Wander Beauty

    Light · Nude Illusion Liquid Foundation

    Likely close Swatch reads warmer

  11. Ulta Beauty

    Fair Cool · Velvet Veil Minerals Powder Foundation

    Likely close Swatch reads cooler · listed cool

  12. Bobbi Brown

    2.5 Warm Sand · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  13. L'Oréal

    Very Light 0.5-2 · True Match Nude Hyaluronic Tinted Serum

    Likely close Swatch reads about the same

  14. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  15. CoverGirl

    101 - Porcelain · Clean Invisible Foundation

    Likely close Swatch reads about the same

  16. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads deeper · listed cool

  17. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed warm

  18. Makeup Revolution

    F0.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  19. Nudestix

    2 Nude · Tinted Cover Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  20. Clinique

    CN 02 Breeze · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  21. Benefit Cosmetics

    1 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  22. Jouer Cosmetics

    Alabaster · Essential High Coverage Crème Foundation

    Likely close Swatch reads deeper and warmer · listed warm

  23. Maybelline

    Classic Ivory · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads much warmer

  24. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

  25. W3LL People

    Dark Neutral · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads much warmer · listed neutral

  27. KIKO Milano

    1.5NR Neutral Rose · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads warmer · listed neutral

  28. Too Faced

    Seashell · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads lighter · listed cool

  29. NYX Professional Makeup

    Light Porcelain · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  30. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads much warmer

  31. Beauty Bakerie

    351 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much warmer · listed neutral

  32. Cover FX

    P20 · Pressed Mineral Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  33. ILIA

    Sable · True Skin Serum Foundation

    Likely close Swatch reads lighter and warmer · listed neutral-warm

  34. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads deeper and warmer · listed cool

  35. Clarins

    L2C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads much warmer

  36. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads deeper and warmer

  37. Lawless

    Pristine · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads deeper · listed cool

  38. Bite Beauty

    L10 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed cool

  39. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads much warmer · listed cool

  40. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads much warmer · listed cool

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

  • 2 (lighter)
  • 13 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.