Maybelline

Natural Ivory in other brands

Super Stay Longwear Liquid Foundation 30Hr Wear · Liquid and cream

Depth

Lighter than 96% of the shades in our data

Undertone

Not listed

Swatch

Reads cooler than most shades this deep #f7ddce

Data

Maybelline's own website, October 2026 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Pat McGrath Labs 2 Light in Sublime Perfection Foundation (likely close). In all, 125 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Pat McGrath Labs

   2 Light · Sublime Perfection Foundation

   Likely close Swatch reads about the same · listed warm

2. ILIA

   Sable · True Skin Serum Foundation

   Likely close Swatch reads about the same · listed neutral-warm

3. Ulta Beauty

   Light Neutral · Adjustable Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

4. Dior

   1 Cool Rosy · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed cool

5. NARS

   L0.5 YangYang · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads about the same · listed cool

6. Huda Beauty

   200B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads warmer · listed cool

7. Estée Lauder

   2C3 Fresco · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

8. Sephora Collection

   04 Light Porcelain · Matte Perfection Full Coverage Foundation

   Likely close Swatch reads cooler

9. L'Oréal

   099 True Porcelain · Infallible Pro-Matte Liquid Longwear Foundation

   Likely close Swatch reads about the same

10. Dose Of Colors

    105 Fair · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-warm

11. Revlon

    110 Ivory · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

12. Beauty Bakerie

    353 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed cool

13. NYX Professional Makeup

    Light Pale · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

14. Winky Lux

    Light · Diamond Powder Foundation

    Likely close Swatch reads warmer

15. J.Cat Beauty

    Pearl · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

16. Wander Beauty

    Fair · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

17. Bobbi Brown

    2 Sand · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

18. Natasha Denona

    N1 - Fair Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

19. Tarte

    Light-Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads warmer

20. PÜR

    Light Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed neutral

21. La Mer

    140 Alabaster · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

22. Cover FX

    N0 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

23. MAC

    N3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

24. ColourPop

    33C Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

25. Hourglass

    Vanilla · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads warmer · listed cool

26. Morphe

    Hint of Marshmallow · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

27. W3LL People

    Medium Golden · Bio Base Pressed Foundation

    Likely close Swatch reads about the same · listed warm

28. Fenty Beauty

    120 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

29. Clinique

    CN 0.75 Custard · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads warmer

30. Tom Ford

    0.0 Pearl · Traceless Foundation Stick

    Likely close Swatch reads warmer

31. Maybelline

    Ivory Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads warmer

32. Smashbox

    0.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

33. Rare Beauty

    110N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

34. bareMinerals

    01 Fair · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

35. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

36. CoverGirl

    205 Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads warmer

37. Givenchy

    P95 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

38. Yves Saint Laurent

    B10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

39. It Cosmetics

    Light · Celebration Foundation Illumination

    Likely close Swatch reads warmer

40. Lancôme

    130 Versatile Porcelaine Divoire I · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light
• Amorepacific 102 Light Pink
• Anastasia Beverly Hills 100N
• Antonym Beige Light
• Armani Beauty 2
• Au Naturale Porcelain
• beautyblender 1.20 Cool
• Becca Cosmetics 1C1 Alabaster
• Benefit Cosmetics 1
• Bite Beauty L10
• boscia Venice
• Burt's Bees Porcelain
• Catrice 010 Light Beige
• Charlotte Tilbury 1 Fair
• Dermablend 0N
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 10 Fair Cool
• Elcie Cosmetics Porcelain
• Exa 530 Terese
• florence by mills F010
• Flower Beauty L1 Porcelain
• Gucci 110C
• Guerlain 00C
• Haus Labs 015 Fair
• Hynt Beauty Ivory
• Il Makiage 212-66005 5
• jane iredale Natural
• Josie Maran Fair Light
• Jouer Cosmetics Alabaster
• Juice Beauty 08 Cream
• Juvia's Place 710 Maricao
• Kevyn Aucoin 01 ST
• Koh Gen Do 12
• Kosas 02 Tone
• KVD Vegan Beauty 002 Light
• L.A. Girl Porcelain
• Laura Mercier 1W1
• Lawless Sunrise
• lilah b. b original
• Lorac 01
• Make Up For Ever R230
• Milani Cool Porcelain
• Milk Makeup Snow
• Nudestix 1.5 Nude
• Origins 320
• Pacifica 40NF Neutral Fair
• Perricone MD Porcelain
• Physicians Formula Fair
• rms beauty 00
• Shiseido 140
• Smith & Cult 100 Neutral
• surratt beauty 1 Surreal Skin
• The Ordinary 1.1 P
• Too Faced Cream Puff
• UOMA Beauty T1N White Pearl
• Urban Decay 20CP
• VDL A02 Cool Light Beige
• Wet n Wild Rose Ivory
• ZOEVA 020C Amazing

Filter every range in the shade finder

Next to it in Super Stay Longwear Liquid Foundation 30Hr Wear

• Porcelain (lighter)
• Ivory (deeper)

Colours come from Maybelline's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.