Foundation Shades

Maybelline

Golden Beige in other brands

Fit Me Dewy + Smooth Foundation · Liquid and cream

Depth
Lighter than 66% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #e9ad78
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC NC25 in Pro Longwear Nourishing Waterproof Foundation (likely close). In all, 186 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. MAC

    NC25 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed warm

  2. L'Oréal

    105 Natural Beige · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  3. Smashbox

    2.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tarte

    35H Medium Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  5. beautyblender

    3.60 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  6. Morphe

    Hint of Walnut · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  7. Wet n Wild

    Soft Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  8. NARS

    M5 Valencia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  9. Ulta Beauty

    Medium Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Dose Of Colors

    120 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  11. Clinique

    WN 22 Ecru · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  12. Dermablend

    35C Medium Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  13. Rare Beauty

    270N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Yves Saint Laurent

    BD40 · Touche Eclat All-In-One Glow Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  15. Sephora Collection

    23 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  16. Estée Lauder

    5W2 Rich Caramel · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  17. bareMinerals

    16 Golden Nude · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  18. jane iredale

    M7 · Beyond Matte Liquid Foundation

    Likely close Swatch reads about the same

  19. Laura Mercier

    Suntan · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Milani

    Warm Beige · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  21. Bobbi Brown

    5 Honey · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Lorac

    05 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  23. Makeup Revolution

    F12 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Becca Cosmetics

    3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  25. J.Cat Beauty

    Cappucino · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  26. Too Faced

    Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Fenty Beauty

    200 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  28. Pacifica

    25WM Warm Medium · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  29. Lancôme

    410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  30. Au Naturale

    Marino · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  31. e.l.f. Cosmetics

    Tan · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  32. ZOEVA

    200W Geniune · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  33. Natasha Denona

    75Y · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  34. Charlotte Tilbury

    7 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  35. Armani Beauty

    7 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  36. Urban Decay

    60WY · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

  37. Huda Beauty

    310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  38. It Cosmetics

    Medium Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  39. Make Up For Ever

    Y425 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  40. Hynt Beauty

    Bronzed Beige · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Dewy + Smooth Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.