It Cosmetics

Medium Tan in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 73% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #ebb684
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is jane iredale Sweet Honey in PurePressed Base Mineral Foundation Refill (likely close). In all, 195 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

jane iredale

Sweet Honey · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Ivory · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Laura Mercier

Shell · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC20 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Kosas

Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Lancôme

350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Bobbi Brown

Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Clinique

WN 44 Tea · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Lorac

05 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Tarte

22B Light Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Fenty Beauty

180 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

M2 Soft Sand · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Urban Decay

50CP · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

23 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

200W Geniune · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
PÜR

Golden Medium · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

08 Light · ORIGINAL Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Porcelain · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 4 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

05 Light EF · Foundation Balm

Likely close Swatch reads about the same
Charlotte Tilbury

6 COOL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F1.120 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

240W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Milani

Soft Vanilla · Screen Queen Foundation

Likely close Swatch reads about the same
Pacifica

27WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
NARS

M2.5 Sahel · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T3W Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F5.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

120 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5W2 Rich Caramel · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

40 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
It Cosmetics

Light Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed warm
Armani Beauty

5.8 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

445 - Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Dose Of Colors

116 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

2.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Light (lighter)
Light Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.