Maybelline

Fair Ivory in other brands

Fit Me Dewy + Smooth Foundation · Liquid and cream

Depth: Lighter than 77% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #ebbf96
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics 23 Light Warm in Your Skin But Better Foundation + Skincare (likely close). In all, 229 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

23 Light Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Wet n Wild

Soft Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Pacifica

33NL Neutral Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

140N Energetic · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

128 Warm Nude · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2W1 Dawn · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
NARS

L4.75 Copenhagen · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Hynt Beauty

Sand · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
Kevyn Aucoin

4.5 Light EF · Foundation Balm

Likely close Swatch reads about the same
Cover FX

G30 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Golden · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Milani

Nude Beige · Screen Queen Foundation

Likely close Swatch reads about the same
Catrice

002 Neutral Ivory · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Flower Beauty

L4 Warm Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Vanilla · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Bisque · Pro.Matte Foundation

Likely close Swatch reads about the same
Shiseido

220 Linen · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

5.5 Bamboo · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Wander Beauty

Fair Light · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

200 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

2W1 Vanilla · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

315 Versatile Wheat II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Rare Beauty

200C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

3 Beige · Skin Weightless Powder Foundation

Likely close Swatch reads about the same · listed neutral
Revlon

220 Natural Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
L'Oréal

N3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Morphe

Hint of Almond · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Gucci

170W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
W3LL People

Fair Golden · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Buff · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC15 · Studio Fix Soft Matte Foundation Stick

Likely close Swatch reads about the same · listed warm
Smashbox

0.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

5.7 Dune · Traceless Foundation Stick

Likely close Swatch reads about the same
Clinique

CN 18 Cream Whip · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

114 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

2.30 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Dewy + Smooth Foundation

Fair Porcelain (lighter)
Golden Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.