e.l.f. Cosmetics

Tan in other brands

Flawless Finish Foundation · Liquid and cream

Depth: Lighter than 61% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads warmer than most shades this deep #dfab78
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is jane iredale Latte in Liquid Minerals A Foundation (likely close). In all, 211 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

jane iredale

Latte · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 58 Honey · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Makeup Revolution

F10 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Olive · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed olive
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3.2 Messine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

18 Medium Tan · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-cool
Sephora Collection

33 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

29B Light-Medium Beige · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Dose Of Colors

118 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Butterscotch · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

5.5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Vanilla Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Milani

Nude Bisque · Screen Queen Foundation

Likely close Swatch reads about the same
Fenty Beauty

250 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
MAC

C8 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed olive
Lancôme

410 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural Tan · Skin Foundation Stick

Likely close Swatch reads about the same · listed olive
Natasha Denona

50WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

True Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

250W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Honey · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

51 Medium W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Caramel Beige · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
Flower Beauty

M3 Classic Tan · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Pacifica

25WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

420G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

260N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

Light · Sports BB SPF 50+

Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

Alabaster (lighter)
Buff (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.