Wet n Wild

Soft Beige in other brands

Depth: Lighter than 69% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #ebb17a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 5W2 Rich Caramel in Double Wear Stay In Place Matte Powder Foundation (likely close). In all, 162 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Estée Lauder

5W2 Rich Caramel · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

105 Natural Beige · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
bareMinerals

14 Golden Medium · Matte Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed warm
Lorac

05 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

23 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

200W Geniune · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Tarte

27N Light-Medium Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Maybelline

Golden Beige · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

25WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

Sweet Honey · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Lancôme

350 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
NARS

M3.5 Vanuatu · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 44 Tea · Even Better Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same
Dermablend

35C Medium Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

116 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Fenty Beauty

250 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Bare · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed warm
beautyblender

3.60 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Laura Mercier

Latte · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Warm Beige · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Walnut · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral-warm
Rare Beauty

270N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Honey · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Cool Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BD40 · Touche Eclat All-In-One Glow Foundation

Likely close Swatch reads cooler · listed neutral-warm
Makeup Revolution

F10 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

M2 Soft Sand · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Becca Cosmetics

3W1 Buttercup · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

YN9 - Medium Tan Yellow Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in PhotoFocus Stick Foundation

Classic Ivory (lighter)
Vanilla Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.